10 ago
|
Bloom Digitals
|
México
10 ago
Bloom Digitals
México
About The Role
We are seeking a Senior Media Buyer with a Google Ads specialization to lead our Google strategy while serving as a core, hands-on contributor across Meta and a strategic partner across all paid media channels. In this role, you will combine execution, leadership, internal enablement, and client-facing strategy support.
Benefits
Monthly salary: $24,000 - $26,000 MXN
Major and minor medical expense insurance.
Christmas bonus (Aguinaldo).
Mental health support.
Up to 3 days of sick leave with full pay.
Vacation bonus equivalent to 25% of the corresponding vacation days.
Professional Growth & Upskilling Opportunity.
Key Responsibilities
Own the end-to-end strategy, optimization, and execution of Google Ads campaigns, including Search, Shopping, Performance Max, and YouTube.
Build scalable media strategies that align with budget allocations, client goals, and full-funnel KPIs (LTV, ROAS, MER, CAC).
Lead scaling decisions, budget allocation, and forecasting across accounts.
Audit, maintain, and set up attribution and tracking using Shopify, conversion APIs,
Google Tag Manager, and Google Analytics.
Act as a hands-on senior media buyer managing full-funnel campaign structures for Meta Ads.
Collaborate with creative strategists to guide iteration cycles, testing frameworks, and Meta ad concepts.
Analyze Meta performance to drive optimizations across bidding, structures, creatives, and audiences.
Ensure strong alignment between Meta and Google strategies to maximize blended performance.
Lead and coordinate internal Google Ads training sessions for media buyers and account teams.
Document and develop Google Ads testing methodologies, playbooks, and best practices.
Support the upskilling and onboarding of mid-level and junior media buyers.
Serve as the internal Google Ads subject-matter expert for escalations and audits.
Translate performance data into structured testing roadmaps and actionable insights across channels.
Partner with creative and CRO teams
📌 Senior Media Buyer (México)
🏢 Bloom Digitals
📍 México