Key Responsibilities

· Collaborate with internal teams to translate marketing objectives into social
strategies.

· Execute strategic social campaign planning for individual marketing campaigns
and projects.

· Develop an organic content strategy and handles the editorial calendar
including the scheduling via Khoros Marketing or any similar scheduling
platform.

· Copywriting, Generate creative assets (Using tools such as Canva/Adobe), and
manage related processes.

· Daily use of social media channels for reporting, analytics, and trend tools
(including but not limited to: Spreadfast, Trello, Adobe Web Analytics).

· Moderate and respond to all social media engagement (replies, comments,
messages) with an excellent customer service attitude.

· Test, optimize, and report general campaign results on an ongoing basis across
multiple social media channels and present to internal stakeholders.

· Proactively identify campaign issues and formulate actionable solutions based
off findings.

· Understand the company’s business objectives to effectively translate them




into social media campaign goals and strategies.

· Monitor social media trends, best practices and techniques to ensure correct
account spend/growth, identify new opportunities and optimize user experience
through analytics and A/B testing.

· Clearly communicate work status, potential issues, and successes with team,
internal stakeholders, and external agency.

Key candidate requirements:

· Strong communication skills: you will be able to craft your ideas and messages
to fit a variety of channels and contexts both in short and long form.

· Organizational skills: This is a fast-paced job and may require managing
multiple projects simultaneously. You need to be able to stay on top of them,
and always be able to communicate where things are.

· Natural networker: this role involves developing positive relationships with a
variety of internal and external stakeholders and our brand’s audience on social
media.

📌 Social Media Specialist (Ciudad de México)
🏢 Emerson
📍 Ciudad de México