About the Role:

This is a brand-new, hands-on position for someone who wants to build a marketing function from the ground up rather than step into an existing playbook. We have grown almost entirely through referrals for two decades, and while that speaks to the quality of our work, referral volume alone isn't generating the pipeline it used to.

We're looking for a marketing “Swiss Army knife” —someone with real experience who can independently own strategy and execution across content, CRM, SEO, and light outreach, reporting directly to the CEO.

Our adecuado client profile is specific and narrow — this is not a spray-and-pray role. Success looks like sharp, targeted campaigns aimed at the creative and gallery/arts world, not high-volume generic marketing.

What You'll Do:

Build and run a targeted marketing strategy aligned to our specific ideal client profile — no mass-market campaigns.
Set up and manage HubSpot as our CRM: track leads, build simple pipelines, and (working with our AI/product team) connect HubSpot to Levy, our practice management platform.




Own our WordPress website's content — keep it current and optimized for both traditional SEO and generative engine optimization (GEO), so we can show up when people search or ask AI tools.
Grow and activate our LinkedIn company page (9,000+ followers) beyond newsletter reposts — turn that audience into real engagement and pipeline.
Plan and execute email campaigns and targeted, low-volume cold outreach to a well-defined prospect list.
Research industry conferences, associations, and seasonal events in the design, fashion, and gallery/arts worlds, and identify sponsorship and visibility opportunities.
Build a simple system to capture and amplify client wins — press features, shows, launches — as marketing content (we used to do this informally over Slack and want to bring it back, better).
Produce webinars, client office hours, and a podcast — from planning and booking through hosting logistics and promotion.
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📌 Marketing Manager (México)
🏢 Cadencia
📍 México