As the Social Media Specialist, you will be responsible for helping with Emerson’s Test and Measurement Business group social media channels. Together with the Chief of Social Media, you will develop and implement an overall social media strategy that supports T&M;’s customer-centric marketing strategy and aligns with the business Group’s brand identity. This role requires close coordination with multiple marketing teams to integrate a social media strategy that supports our customers and industry needs.

This role requires a strong understanding of the global social media landscape to effectively drive day-to-day tactical execution of campaigns and meet company expectations.

In This Role, Your Responsibilities Will Be:
Collaborate with internal teams to translate marketing objectives into social strategies.
Execute strategic social campaign planning for individual marketing campaigns and projects.
Develop an organic content strategy and handles the editorial calendar including the scheduling via Khoros Marketing, HootSuite, or any similar scheduling platform.
Copywriting,



Generate creative assets (Using tools such as Canva/Adobe), and manage related processes.
Daily use of social media channels for reporting, analytics, and trend tools (including but not limited to: HootSuite, Adobe Analytics, Khoros, Trello, etc).
Moderate and respond to all social media engagement (replies, comments, messages) with an excellent customer service attitude.
Test, optimize, and report general campaign results on an ongoing basis across multiple social media channels and present to internal stakeholders.
Proactively identify campaign issues and formulate actionable solutions based off findings.
Understand the company’s business objectives to effectively translate them into social media campaign goals and strategies.
Monitor social media trends, best practices and techniques to ensure correct account spend/growth, identify new opportunities and optimize user experience through analytics

📌 Social Media Specialist (Ciudad de México)
🏢 Emerson
📍 Ciudad de México