We are hiring at MStar Holding
At MStar Holding, we are actively seeking driven commercial and marketing talent to join our team in Mexico City as a Content Marketing & GEO Specialist (Mexico Market). If you have proven experience in copywriting, SEO/GEO optimization, and growth marketing within the financial or automotive tech sectors, and are looking for a role where you can lead cutting-edge strategies, this opportunity is for you. Your main objective will be to build brand authority, maximize lead acquisition, and position our brand at the forefront of Generative Engine Optimization (GEO/AIO) across Mexico.

Why Join Us?

Lead Vanguard Strategy: Architect and execute state-of-the-art GEO & AIO strategies before legacy competitors react.
Adaptable Work Model: Hybrid / Remote setup based in Mexico City.
Impactful Growth: Drive brand recommendations across next-gen AI search platforms and high-intent conversion channels.

Key Responsibilities:

GEO & AIO Strategy & Execution: Design and execute Generative Engine Optimization (GEO) and AI Engine Optimization (AIO)



strategies to ensure our brand is prioritized and cited by AI models (ChatGPT, SearchGPT, Perplexity, Gemini, Google SGE).
High-Intent Blog & Educational Content: Produce authoritative, SEO/GEO-optimized blog articles and guides addressing pre-application vehicle financing questions (e.g., auto valuations, loan legal mechanisms, interest rates).
Website & Ad Copywriting: Write, audit, and review conversion-focused copy for landing pages, Google Ads, Meta Ads (FB/IG), and WhatsApp auto-responders to optimize CTR, CVR, and compliance with Mexican financial ad policies.
Social Media & Short-Form Video Ops: Manage official social channels (Facebook, Instagram, TikTok, YouTube Shorts), creating localized scripts, infographics, and UGC-style posts to build consumer trust and engagement.

Requirements & Qualifications:

Experience: 2–4+ years in Content Marketing, Copywriting, SEO/GEO Optimization, or Growth Marke

📌 Especialista en Growth Marketing (Ciudad de México)
🏢 MStar
📍 Ciudad de México