Job Title: Senior Creative Strategist

Contractor Fee: $3,500 - $4,500/month (USD)

Work Arrangement: Remote

Engagement Type: Independent Contractor

Commitment: Full-time (Approx. 40 hours/week)

Company Overview:

Tidal is a Direct Placement Agency that helps job seekers find job opportunities for real growth. We work with stable, responsible businesses that are experienced in remote hiring and are excited to welcome international team members. Tidal is owned and operated by consumer brand owners and operators. We have experience in offshore team-building and aim to help businesses leverage integral talent.

About This Role:
We are hiring a Senior Creative Strategist for a growing eCommerce consumer products brand to lead direct-response creative strategy, turn customer insights and performance data into high-converting ad concepts, and guide the creative team in producing campaigns that drive profitable growth. This role offers a clear path toward broader marketing leadership and potentially a future CMO position.

Key Responsibilities:




- Own the direct-response creative strategy for Meta and other paid advertising channels.
- Research customers, reviews, competitors, market trends, buying behavior, and overlooked product or audience insights.
- Develop campaign angles, hooks, offers, scripts, concepts, storyboards, and clear creative briefs.
- Build and manage the creative testing roadmap, production priorities, and follow-up iterations.
- Use Meta Ads Manager and creative analytics tools to evaluate CTR, hook rate, CPA, ROAS, conversion rate, and other performance metrics.
- Translate campaign data into creative decisions, identify winning ads, and develop new concepts or variations.
- Guide designers, editors, content creators, media buyers, and external partners throughout the creative process.
- Use Claude and other AI tools for research, ideation, scripting, analysis, and workflow improvement.
- Improve creative workflows, reporting systems, templates, and q

📌 MEX (Ciudad de México)
🏢 Tidal
📍 Ciudad de México