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ABOUT THE KINGS LEAGUE
Kings League is redefining sports and entertainment through an innovative digital-first model that combines competition, content, and community. With millions of fans across multiple markets, the league continues to expand its presence and cultural relevance globally.

ABOUT THE ROLE
As Marketing & Communications Director, you will lead brand growth, audience development, and communications across LATAM, with Mexico as a strategic growth market. You will be responsible for defining and executing integrated marketing, content, and communications strategies that drive fan engagement, commercial growth, and brand impact.

Key Responsibilities:
Marketing & Brand Leadership
- Define and execute the LATAM marketing strategy, with a strong digital-first approach.
- Translate general brand positioning into culturally relevant initiatives for Mexico and LATAM.
- Identify key sports, entertainment,



and cultural opportunities to maximize brand impact.

Communications & PR
- Lead regional communications and PR strategy, ensuring alignment with global objectives.
- Manage media relations, corporate messaging, and reputation management.
- Oversee crisis communications and high-visibility issues.

Content, Community & Audience Growth
- Define content and community strategies that drive fan engagement and audience growth.
- Build and manage relationships with creators, influencers, and digital partners.
- Use data and insights to optimize audience acquisition, engagement, and retention.

Commercial & Revenue Growth
- Drive ticketing demand, attendance growth, and fan experience initiatives.
- Lead merchandising and e-commerce strategies to maximize revenue opportunities.
- Support commercial partnerships through integrated marketing campaigns.

Leadership & Performance
- Build and lead a high-

📌 Head of Marketing (Naucalpan de Juárez)
🏢 Kings League
📍 Naucalpan de Juárez