At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a general community that values your ideas and empowers you to make an impact, on your career and on the world around you.
The Opportunity
Your Impact
Hydration + Energy is one of the top PepsiCo’s priorities and is the fastest growing and most profitable category in LAB with huge potential (+US$35Bn). Aligned with Global,
we set out to capitalize this growth and double PepsiCo’s presence in the category with a strategic play that addresses regional needs while adapting to local dynamics.
Focusing primarily on the Hydration & Energy brands (Gatorade, Gatorlyte, Sting, Rockstar & Be-Light), this role will lead the development of growth and expansion strategies for the categories across México & Chile. It will act as a regional brand steward and will partner closely with global and local cross-functional partners such as Franchise, Insights, PR, legal, commercialization and design as well as external multi-disciplinary Bottler & Agency partners to develop and execute short- & long-term strategies, consumer engagement plans and innovation platforms. These strategies and tactics must increase our position while delivering sustainable profitable topline and brand equity growth thru building preferred, differentiated and relevant brands to build and expand this business and aim towards busines