Description
Role Purpose
This role is responsible for driving data-led commercial decisions through comprehensive sales and market analysis. The Commercial Performance Analyst (Business Intelligence) will play a key role in identifying growth opportunities, optimizing pricing strategies, and enhancing customer experience through actionable insights.
This position sits close to commercial and marketing operations, ensuring that sales performance, campaigns, and product strategies are continuously optimized to maximize profitability and market competitiveness.
Key Accountabilities:
Sales Performance & Market Analysis
- Analyze sales trends for parts and accessories, identifying patterns, risks, and opportunities for growth.
- Evaluate performance across different product categories, including genuine parts, aftermarket components, and hybrid vehicle solutions.
- Monitor distributor sales activities and assess their impact on overall profitability.
benchmarking against competitors and recommending strategic adjustments.
- Support pricing strategies for both original and non-original spare parts.
- Ensure margin optimization through data-driven insights and continuous monitoring.
Marketing Effectiveness & Lead Management
- Track and analyze leads generated from digital and offline campaigns, improving conversion rates.
- Evaluate the effectiveness of promotional campaigns for genuine accessories and propose enhancements.
- Collaborate with marketing teams to improve campaign targeting and ROI.
Digital Strategy & Upselling Initiatives
- Support the implementation of digital tools and platforms to increase additional sales opportunities.
- Design and monitor upselling strategies based on flat rate models and digital applications.
- Enhance customer experience through data-driven commercial initiatives.
Reporting & Business Insights
- Develop reports and presentations with clear, acti
📌 Commercial Performance Analyst (Ciudad de México)
🏢 Gp Strategies
📍 Ciudad de México
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