Job Requisition ID: 61777

Name of the Project: Communities of Practice Content Creation & Employee Engagement Internship

Vice Presidency: Digital & Organization Development

Region: Central

Intern’s Location (Office): Digital Hub

Eligible Semester(s): 5th - 8th semester

Careers of Interest: Marketing, Digital Marketing, Communications

Schedule Availability: Between 25 and 30 hours per week

Period of Stay at CEMEX: 6 months, with the option of renewal

Tentative Start Date: August 2026

Detailed Description of the Project
Project Objective

Support the Digital Innovation team by designing and executing internal marketing and communication campaigns for Leaplab, Smart Innovation, and Communities of Practice.

We are looking for a creative and analytical student who can help transform innovation initiatives into engaging communication campaigns and data-driven stories.

Challenges for the Students

Develop and execute internal communication and engagement campaigns that increase awareness and participation in Digital Innovation initiatives.

Transform complex innovation, technology, and operational topics into compelling content tailored to different employee audiences.

Leverage data and analytics to measure campaign performance, identify engagement trends, and recommend improvement opportunities.

Support the growth and positioning of Cemex Communities of Practice as strategic platforms for knowledge sharing and collaboration.

Create multimedia content that enhances the visibility of innovation initiatives and promotes employee engagement across general teams.

Collaborate with stakeholders from different business units and regions to develop impactful communication strategies and campaigns.

Balance creativity with data‑driven decision‑making to maximize campaign effectiveness and audience engagement.

Main Responsibilities and Activities to Be Carried Out
Internal Communications & Campaign Management

Support the planning,



development, and execution of internal communication campaigns for Leaplab, Smart Innovation, and Communities of Practice.

Develop communication plans to drive awareness, engagement, and participation in innovation initiatives.

Coordinate communication activities with internal stakeholders and subject matter experts.

Assist in the promotion of webinars, virtual events, innovation programs, and knowledge‑sharing initiatives.

Content Creation & Graphic Design

Viva Engage posts

Digital invitations

Banners

Infographics

Multimedia Production

Produce and edit short‑form multimedia content, including:

Videos

GIFs

Motion graphics

Community Analytics & Performance Measurement

Monitor and analyze the performance of Communities of Practice and other internal communication initiatives.

Track engagement metrics, audience behavior, reach, and content performance across digital platforms.

Community Engagement

Support the execution of engagement initiatives within Viva Engage communities.

Help identify and curate relevant content, success stories, and innovation initiatives across the organization.

Assist in the development of strategies to increase participation and foster knowledge‑sharing behaviors.

Specific Requirements / Qualifications
Academic Background

Currently pursuing a Bachelor's degree in:

Marketing

Digital Marketing

Communications

Technical Skills

Knowledge of digital marketing and communication principles.

Experience with graphic design tools, preferably Photoshop, Illustrator, Premiere Pro and After Effects.

Familiarity with social media and digital engagement strategies.

Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word).

Ability to analyze data and generate actionable insights from engagement metrics.

Knowledge of Canva, Power BI, or analytics tools is a plus.

Creativity and visual storytelling capabilities.

Strong written and verbal communication skills.

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📌 (CEN) DIGITAL INNOVATION INTERN (Centro)
🏢 Cemex
📍 Centro