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Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrow—people with a unique combination of skill + passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level.

Job Description:

This role is essential to ensuring paid media campaigns are executed with precision and continuously improved through data-driven insights. By managing day-to-day campaign operations, supporting agency collaboration, and monitoring performance, the Advertising Specialist helps maintain campaign efficiency, identify opportunities for optimization, and contribute to overall demand generation success.

KEY RESPONSIBILITIES
Campaign Planning
Collaborate cross-functionally with marketing, sales,



and product teams to develop paid media strategy and audience approach.
Research advertising trends and platform best practices to enhance strategic media planning.
Support creative development for paid media assets by developing creative briefs, reviewing assets, and ensuring creatives align with our brand guidelines.
Build and segment idóneo customer profiles on paid media channels using platform targeting and audience lists.
Own the end-to-end tracking of new media launches from campaign development to execution.
Collaborate closely with Corporate, regional marketing and content teams to align on paid messaging roadmaps for new campaign launches.
Support ad copywriting development as needed.
Develop testing roadmaps and prioritize based on business goals and seasonality.

Campaign Execution & Management
Collaborate with website and media technology team to ensure accurate implementation of campaign track

📌 Paid Advertising Specialist (Ciudad de México)
🏢 Ups
📍 Ciudad de México