Brand Communications Manager Luxury
Description
Main Activities:

• Design and implement the PR strategy aligned with the luxury brand positioning (exclusivity, storytelling, aspirational appeal).

• Manage relationships with key media outlets.

• Develop and maintain relationships with Key Opinion Leaders (KOLs), celebrities, and high-profile influencers.

• Plan and execute exclusive events (launches, VIP experiences, private viewings).

• Manage brand reputation.

• Supervise external PR agencies.

• Generate coverage in top-tier media (earned media).

• Coordinate with marketing, retail, and digital to ensure message consistency.

• Monitor KPIs: share of voice, sentiment, quality vs. quantity of coverage.
Requirements
• Bachelor's degree in Communication, Public Relations, Marketing, Journalism, or a related field.

• Master's degree in Marketing preferred.

5+ years in PR, preferably in:

• Luxury automotive brands





• PR agencies specializing in luxury.

Proven experience in:

• Top-tier media relations.

• Organization of exclusive events.

• Crisis management.

• Working with celebrities and influencers

• Professional English

"At BYD Mexico, we promote equal employment opportunities and respect for diversity. All our job openings are available to talented individuals, regardless of gender, age, origin, sexual orientation, gender identity, or any other condition. Our hiring decisions are based on each person’s merits, competencies, and values, in strict compliance with Mexican legislation.
Furthermore, the organization does not request or require pregnancy tests or Human Immunodeficiency Virus (HIV) medical certificates as part of the hiring process, in accordance with applicable laws and non-discrimination principles.”

📌 Brand Communications Manager Luxury (Miguel Hidalgo)
🏢 BYD México
📍 Miguel Hidalgo