**Additional Information**
**Job Number**
**Job Category**Sales & Marketing
**Location**Ejercito Nacional No. 350 Suite 4C, Mexico City, MÉX, Mexico, 11560
**Schedule**Full Time
**Located Remotely?**N
**Position Type** Management
**FIELD MARKETING senior manager, FIELD MARKETING - CASA (Shared service)**
**JOB SUMMARY**:The Senior Manager, Field Marketing leads Account Managers and/or Coordinators focused on developing marketing strategies for the properties within a geographical area or portfolio of hotels, with special emphasis on Digital Marketing. Coaches, trains and provides guidance to Account Managers as they design the annual strategic plan for the hotels in their portfolio and also works with Revenue Management and Sales Area leadership to ensure alignment with Area priorities and needs.
Under the leadership of the Director Marketing, this individual works to ensure program operations are aligned with continent strategy and to ensure stakeholder buy in and satisfaction. This includes identifying partnership and local activation opportunities, crafting destination campaigns, development of presentations, and helping to develop action plans to improve stakeholder satisfaction. This person is also responsible for selling the shared service to expand hotel participation. Partners closely with key stakeholders and internal/external partners to influence and implement marketing strategies. Drives topline revenue by fully leveraging marketing programs that are integrated with the total hotel strategy. Guides the development and execution of paid media campaigns, content updates/audits, property offers, and other high-impact marketing tactics across all hotels within their portfolio. As part of the Marketing team, this role is fully connected into resources in their Area. The Senior Marketing Manager liaises,



educates, and builds deep partnerships with their regional teams to verify all brand, local and digital marketing efforts are effectively integrated with the selling efforts for the organization.
**CANDIDATE PROFILE**
**Education and Experience**:
- **Language Requirements: High proficiency (speaking, reading and writing) in English is required.**
- Postgraduate or master’s degree in marketing or equivalent preferred
- 4+ years of experience in equivalent position with relevant professional experience in marketing, digital marketing or related function, demonstrating progressive career growth and pattern of exceptional performance
- +4 years managerial/supervisory experience required
- Travel industry, hotel property experience, Field Marketing experience, or related, preferred
- Fluency of Spanish required
- Portuguese a plus. Excellent communication skills, including writing skills, with great attention to detail. Must be able to develop effective presentations and speak to large/small groups.
- Leadership qualities are a must (self-starter)
- Must be a team player and collaborate well with multiple stakeholders
- Excellent technical and project management skills; ability to handle many diverse projects simultaneously
- Attention to detail, critical-thinker and problem-solver
- Creative, energetic, takes initiative
- Able to effectively work independently or, at times, as part of a team




- Ability to identify and track relevant community KPIs
- Ability to balance the interests and demands of multiple stakeholders
**CORE WORK ACTIVITIES**
The following are specific responsibilities and contributions critical to the successful performance of the position:
- Support the ongoing triage of requests from a select group of individual hotels and/or owners for specific marketing guidance and support.
- Proactively identify different marketing opportunities to maximize profitable revenue.
- Support the strategic focus to advance the CALA approach to fostering a Managed and Franchise mindset.
- Partner with marketing leadership to identify and implement work within Marketing COE group to simplify processes and ensure speed to market.
- Aid in designing marketing programming and communications aligned with commercial programming to meet the needs of the hotels across the Continent.
- Support the relationships between the regional teams and the marketing discipline.
- Leads Account Managers/Coordinator focused on developing marketing strategies for the properties, with special emphasis on Digital Marketing.- Coaches Managers, Field Marketing by providing constructive feedback and supporting ongoing development.
- Researches and analyzes major competitors to gain insight into their marketing strategy, competitive environment and the local customer attitudes/behaviors and identifies opportunities for strategic growth and expansion.
- Communicates with relevant stakeholders as brand educator and advocates with Owners, General Managers and other property leaders
- Develops and implements integrated programs for key market in response to customer needs, market trends, key competitors, brand direc

📌 Senior Manager, Field Marketing - Central & South America (Polanco)
🏢 Marriott International
📍 Polanco