**Job Summary**
As a Social Media Specialist, you will play a pivotal role in assisting our Marketing Manager in establishing a framework for our marketing communication. Your strategic thinking and hands-on approach will be essential in creating a long-term marketing strategy suitable for our niche industry.
The Social Media Specialist is responsible for nurturing and growing a brand's online community, fostering positive relationships, and driving engagement across various social media platforms.
**- What You’ll Do**:
Duties/Responsibilities:
- **
- Content Creation & Scheduling**: Own the monthly content calendar (max 1 post/day). Schedule agency-provided visuals in Meta Business Suite and create original Reels, Stories, and blog-style articles for timely trends, holidays, and events.
- **Brand Voice & Design**: Craft consistent copy and quick graphics using Canva, Photoshop, or AI tools, ensuring all fonts, designs, and tones are flawless and approved before going live.
- **Community Engagement**: Proactively engage with followers and influencers. Respond to comments, mentions, and DMs across Facebook, Instagram, Threads, and LinkedIn within a 2-hour window.
- **Influencer Management**: Run end-to-end influencer collaborations, including contracts, product incentives, discount codes, ad spend coordination, and performance tracking.
- **Performance Monitoring**: Track monthly engagement metrics (shares, DMs, sentiment) and immediately flag low engagement, negative comments, or off-brand content to the Marketing Manager.
- **Trend Spotting**:



Stay ahead of the curve on platform updates, emerging social trends, and online community-building best practices.
**Requirements**:
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field is a plus.
- 3+ years of experience managing online communities or social media engagement preferred.
- 2+ years of experience in Adobe Creative Suite (Photoshop, InDesign, Illustrator) producing campaign-ready assets from concept to delivery.
- Excellent written and verbal English proficiency.
- Strong writing, editing, and communication skills with the ability to present ideas clearly.
- Content Creation: Proficient in Canva, CapCut, and Adobe Premiere for design and short-form video/Reels.
- Social Media Management: Experienced with Meta Business Suite and native Instagram/Facebook publishing.
- Tools & AI: Familiar with project management (Wrike) and AI tools (ChatGPT, Claude, Adobe Firefly) for efficiency.
- Communication: Strong written and verbal English with excellent editing and presentation skills.
- Work Style: Organized, detail-oriented, collaborative, and able to multitask in a fast-paced environment.
**- What we offer**:
- Work schedule: Monday to Friday, 7:00 am
- 4:00 pm.
- $20,000 to $30,000 per month (gross salary).
- Paid annual bonus (5%).
- Opportunities for professional development.
- Enjoy proportional vacation days!
- Paid English online courses.
Let’s achieve great things together at Equivity!
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📌 Social Media Specialist (Tijuana)
🏢 Equivity
📍 Tijuana