As the Field Marketing Manager for Mexico, you will be the strategic bridge between marketing and sales for one of Databricks’ fastest-growing markets in LATAM. You will own how marketing translates into pipeline and revenue for Mexico—turning customer insights, sales priorities, and general programs into local, full-funnel demand. Reporting to the Director of Americas Field Marketing, you will be accountable for building a predictable, data-driven field marketing engine that accelerates sales success in the region.
Impact Statement (What success looks like in 12–24 months)
- Consistently meet or exceed agreed marketing-sourced pipeline and revenue contribution targets for the Mexico business, with clear accountability for lead-to-opportunity and opportunity-to-close conversion.
- Establish an integrated, full-funnel field marketing engine that reliably converts priority accounts from awareness to active pipeline, improving lead-to-opportunity conversion rates and deal velocity versus baseline.
- Evolve field marketing in Mexico from event-centric execution to scalable, repeatable demand-generation motions that measurably increase sourced and influenced pipeline across priority industries and account tiers.
- Build a tight, trusted partnership with Mexico sales leadership where field marketing plans are co-created, embedded in territory/account plans, and reflected in higher engagement with marketing programs and stronger forecast confidence.
- Improve lead management performance from field programs (speed-to-lead, routing accuracy, and follow-up quality), resulting in higher conversion rates at each stage of the funnel.
- Increase the ROI of Mexico marketing investments by using attribution and performance data to reallocate budget toward the highest-performing channels and programs, generating more pipeline and revenue per dollar spent.
What we look for
- 6+ years of B2B marketing experience, including 2–4 years in field marketing
📌 Field Marketing Manager, Mexico (Ciudad de México)
🏢 Databricks
📍 Ciudad de México
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