At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, integral workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution.
When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
Job Description
As the Digital Marketing Manager on the Demand Generation team, you will drive the strategic vision and execution for our end-to-end digital marketing initiatives across both B2B and B2C ecosystems. You will sit at the intersection of media buying, performance marketing, and data analytics, owning the digital acquisition strategy from high-level campaign planning to final performance evaluation.
You will primarily act as the strategic and execution lead, partnering with external agencies, platform partners, and internal stakeholders to build, optimize, and scale high-converting digital campaigns. You bring a powerful combination of analytical thinking and sharp technical execution, with proven experience developing complex, multi-channel growth strategies for large enterprise clients and consumers alike while leveraging iterative testing to drive measurable business results.
Responsibilities
- Architect, launch, and scale multi-channel paid media campaigns across B2B and B2C audiences and emerging digital channels.
- Map multi-touch digital advertising and email journeys that nurture enterprise prospects and capture consumer audiences across the funnel.
- Partner with product, content, and sales to align digital targeting and messaging with business goals.
- Own the digital panelist recrui
📌 Digital Marketing Manager (Ciudad de México)
🏢 The Nielsen
📍 Ciudad de México
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