UX Copywriter Conversational AI & Digital Experience Governance

Role Summary

The Conversational AI & Digital Experience Governance Lead is responsible for designing, defining, and governing the taxonomy, language standards, and conversational experiences across Totalplay’s digital products and AI-powered agents. This role ensures that customer interactions are intuitive, consistent, brand-aligned, and optimized to deliver exceptional user experiences while supporting business objectives.

The idóneo candidate combines expertise in Conversation Design, UX Writing, Content Strategy, Conversational AI, and Digital Experience Governance to drive enterprise-wide standards and innovation across digital channels.

Key Responsibilities

Conversation Design & Governance
- Define and maintain enterprise-wide taxonomy, nomenclature, content standards, and conversational design frameworks for digital products and AI-powered agents.
- Establish governance processes to ensure consistency in language, tone, terminology, and interactions across web, mobile, chatbot, voice, and AI-driven channels.




- Develop and enforce standards for conversational experiences, ensuring alignment with customer experience strategies and brand guidelines.
- Govern AI-generated content and conversational outputs to ensure quality, consistency, accuracy, compliance, and responsible AI practices.

Conversational AI & User Experience
- Design, optimize, and govern conversational experiences for:
- Chatbots
- Virtual Assistants
- Voice Interfaces
- Generative AI Solutions
- Create and manage conversation flows, intents, entities, prompts, response structures, and dialogue strategies.
- Partner with product and engineering teams to implement scalable conversational experiences that improve customer engagement and task completion.
- Continuously enhance digital experiences through customer insights, analytics, and experimentation.

Cross-Functional Collaboration
- Collaborate with Product, UX/UI, Marketing,

📌 UX Copywriter (México)
🏢 LTIMindtree
📍 México