This role will focus on optimizing channel partnerships, enhancing brand visibility, and supporting sales growth through innovative marketing programs tailored to the industrial channel and/or at an account level for National Accounts.Job Description:
Key Responsibilities:
· Develop and execute channel marketing strategies to support industrial account growth, including partner-specific campaigns, events, placements, and promotions.
· Analyze market trends and partner performance to identify opportunities and implement data-driven strategies for improvement within the sales NAM/KAM.
· Act as the liaison between internal teams (e.g., product, brand, sales) and channel partners to ensure alignment and drive joint marketing activities.
· Coordinate and manage various activities related to promotions, special projects, and bids, optimizing operations and commercial reach.
· Develop and execute promotional and commercial plans tailored for key national accounts.
· Support bids and JSS projects by providing price quotations and necessary details for participation.
· Validate product availability with the Supply team and communicate demand changes to optimize inventory and distribution.
· Monitor and report on promo/program effectiveness, providing actionable insights to improve outcomes.
· Foster strong relationships with sales partners, ensuring their needs are met and collaboration remains seamless.
Qualifications:
· Strong understanding of B2B marketing strategies and tactics.
· Working knowledge of demand planning and supply chain management, including forecasting and collaboration with supply teams to ensure product availability.
· Moderate understanding of financial principles to evaluate cost-effectiveness and assess the impact of decisions on profitability.
· Proven ability to analyze data, manage projects, and deliver measurable results.
· Excellent bilingual communication and relationship-building skills.
· Proficiency in Microsoft, reporting and analytics sof
📌 Industrial & NA Channel Sr. Coordinator (Ciudad de México)
🏢 Milwaukee Tool
📍 Ciudad de México
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