Description
The Client Generation Manager (Virtual) is responsible for executing and optimizing multi-channel marketing initiatives that generate qualified demos and new paying clients within the legal industry.
This role is hands-on and performance-driven, combining paid media execution, SEO strategy, web optimization, and funnel analytics. The position requires disciplined reporting, daily optimization, and a strong focus on revenue outcomes — not just lead volume.

Key Responsibilities:
- Paid Media Campaign Execution (Hands-On)
- Build, launch, and optimize paid campaigns across Meta, Google, LinkedIn, and YouTube
- Manage targeting, creative testing, budget allocation, and performance scaling
- Monitor daily performance metrics and make optimization adjustments
- Implement retargeting and nurture strategies to improve demo show rates
- Align paid traffic strategy with landing page performance
- SEO Strategy & Execution
- Conduct keyword research aligned with high-intent legal decision-makers
- Optimize landing pages, blogs, and service pages for search intent




- Improve on-page SEO (metadata, headers, internal linking, schema)
- Collaborate on content planning based on ranking and opportunity gaps
- Monitor rankings, organic traffic growth, and organic conversions
- Identify technical SEO issues and coordinate fixes with developers
- Web Design & Development (Performance-Focused)
- Oversee landing page design and website optimization for conversion
- Collaborate with developers and designers to implement CRO improvements
- Identify UX/UI friction points impacting demo bookings
- Recommend layout, messaging, and structural changes based on performance data
- Ensure website speed, mobile responsiveness, and technical health
- QA new pages and funnels before launch
- Support integration of tracking tools, pixels, CRM forms, and automation workflows
- Maintain alignment between brand messaging, SEO structure, and paid campaign objectives
- *This role does not requir

📌 Client Generation Manager (México)
🏢 Berry Virtual
📍 México