As the Brand and Commercial Lead, you'll act as the creative strategist who makes everything work, amplifies what's already moving, and as a final brushstroke, sees it all come together in the numbers, crowning a masterpiece.This is not a "manage the agencies and send the report" kind of role.This is a build-it, scale-it, own-it kind of role, for someone with hands‐on experience building or operating a consumer brand in Mexico across multiple channels, where your fingerprints will be on every milestone that matters.ResponsibilitiesOwn the P&L; end to end and make the calls that move the numberDrive growth across DTC, Amazon, Mercado Libre, and a retail pipeline that is just getting startedManage a network of external partners covering paid media, lifecycle marketing, fulfillment, UGC, and customer support, holding each one to clear performance standardsTrack ROAS, CAC, conversion rate, and channel revenue,



then turn that into something investors and partners can act onIdentify when a vendor or partner is not pulling their weight and move decisivelyNavigate Mexican regulatory requirements as new distribution channels come onlineBuild out subscription, DTC, and retail activation strategies grounded in how Mexican consumers actually think and buyWork directly with leadership on capital allocation and the two-year growth roadmapRequirementsFully bilingual in Spanish and English at a professional levelHands‐on experience building or operating a consumer brand in Mexico across multiple channelsComfortable owning a P&L; in a lean environment where every dollar has to workStrong grasp of performance marketing metrics used to drive decisions, not decorate decksExperience managing multiple agency partners at once and knowing the difference between one that delivers and one that makes excusesHigh autonomy, low drama.The playbook here is still being written and that is the pointAvailable for weekly in‐person meetings in or around Mexico CityBenefits$5,000 to $7,500 USD/month base salaryPerformance‐based bonus tied to revenue milestonesEquity stake in the companyFlexible contractor structure#J-*****-Ljbffr

📌 General Manager (Brand) (Estado de México)
🏢 Sur Global
📍 Estado de México