Role Overview
We are looking for a
Product Manager
to lead product planning and execution for the automotive portfolio in Mexico.
This role goes beyond traditional product management. We are looking for someone who can
independently assess the market, challenge assumptions, and drive product and pricing decisions based on a deep understanding of the Mexican automotive landscape
.
The idóneo candidate is a
business‐oriented product leader
, not just a process executor, capable of translating market insights into clear and actionable product strategies.
Position Objective
Own the end‐to‐end product lifecycle for assigned vehicle lines in Mexico, ensuring strong competitiveness, profitability, and alignment with local customer needs.
Act as the key bridge between global strategy and local execution,
adapting and challenging global inputs when necessary to fit the Mexican market reality
.
Key Responsibilities
Manage the
full product lifecycle
(launch, updates, pricing, positioning, phase‐out) for vehicle lines in Mexico.
Define
market-driven product and pricing strategies
, grounded in local competition, customer behavior, and commercial objectives.
Lead
new vehicle launches and lifecycle updates
, ensuring strong market positioning and dealer readiness.
Develop and challenge
pricing structures, product mix, and value propositions
, balancing volume and profitability.
Translate market intelligence into
clear product decisions
, not just analysis.
Work closely with HQ to
align strategies while ensuring local relevance and competitiveness
.
Drive cross‐functional coordination across
Marketing, Sales, Aftersales, Finance, Supply Chain, and Engineering
.
Monitor and interpret
competitive landscape,



pricing evolution, and market trends in Mexico
.
Build business cases based on
first-principles thinking
, not only existing tools or frameworks.
Required Experience
10+ years of experience in
automotive product roles (OEM)
.
Proven experience managing
vehicle lines or product portfolios specifically for the Mexican market
.
Direct involvement in: Product lifecycle management, vehicle launches and pricing and positioning decisions
Experience working with
global/HQ teams
, with the ability to localize strategy.
Strong exposure to
competitive analysis and market intelligence in Mexico
.
Critical Requirements (Must-Have)
Deep understanding of the
Mexican automotive market and competitive dynamics
.
Demonstrated ability to make
independent product and pricing decisions
.
Ability to
clearly explain the business logic behind decisions
(not just processes).
Evidence of
challenging or adapting global strategies to local realities
.
Hands-on mindset with strong
ownership of deliverables and outcomes
.
Technical Skills
Product Lifecycle Management (PLM)
Pricing strategy and financial analysis
Market intelligence and competitive benchmarking
Forecasting and business case development
Core Competencies
Strong
critical thinking and problem-solving
Ability to
question assumptions and think independently
High level of
ownership and accountability
Clear and structured communication
Ability to operate in
ambiguous, fast-changing environments
What We Are NOT Looking For
Profiles limited to
regional/global coordination without local ownership
Candidates who rely only on
established tools and frameworks without understanding their logic
Purely
operational or execution-only profiles

📌 Product Manager - Automotive (Mexico Market Focus) (Xico)
🏢 Importante empresa
📍 Xico