Performance Marketer (Part-Time | Paid Search Focus)
Your Role:
We're looking for a sharp, data-drivenPerformance Marketerto join our in-house team at The Integral Talent Co.This is apart‐time, internal rolefocused primarily onPaid Search (Google Ads) , while also supporting broader paid media efforts across Meta, Linked In, and emerging platforms.Your mission: scale our candidate acquisition engine by runningfull‐funnel campaignsthat convert top‐tier marketers into applicants.Responsibilities:Plan, manage, and optimize performance marketing campaigns with astrong focus on Google Ads (Paid Search) , while supporting Meta and Linked In channelsOwnkeyword strategy, bidding, and search intent optimizationto drive high‐quality candidate acquisitionTest and experiment with new platforms such as X (Twitter), Reddit, and Tik Tok to expand acquisition reachOwn thefull lifecycle of paid campaigns : targeting, creative briefing, testing, optimization, and reportingWork closely with our creative and content teams to develop and iterate on high‐performing ad assetsMonitorKPIs like CPL, CPA, and ROASto guide strategic decisionsDevelop insights from campaign data and translate them into actionable improvementsStay up to date with platform changes, ad formats,



algorithm shifts, and best practicesContinuouslyA/B testheadlines, creative, landing pages, and calls‐to‐action to improve conversionBuild and manageperformance dashboardsto communicate metrics with the leadership teamRequirements:3–6 years of hands‐on experience running Google Ads (Paid Search)campaigns, with additional experience in Meta and/or Linked In.Strong understanding ofkeyword research, match types, bidding strategies, and search intent.Proven track record ofoptimizing campaigns across the funnel , improving conversion and lowering CPL.Strong analytical mindset and experience working with tools likeGoogle Analytics, Looker Studio, or Mixpanel.Comfortablemanaging and scaling paid budgetsacross multiple platforms.Experience collaborating with creatives to shapehigh‐converting ad assets.Familiarity with new or niche ad channels like Reddit Ads, X Ads (Twitter), or Tik Tok Ads.Highly autonomous, organized, and comfortable in a remote‐first environment.Bonus: Background intalent acquisition, recruitment marketing, or marketing to marketers.Bonus: Experience inlead generation or B2 B performance marketing.

📌 Performance Marketer (Part-Time | Paid Search Focus) (Nezahualcóyotl)
🏢 The Global Talent
📍 Nezahualcóyotl