Job Details
Job Title: Marketing Specialist
Job ID: BYRTIA1
Industry: Medical
Location: LATAM / South Africa / PH if needed
Job Status: Part Time (to full time)
Work Schedule: Monday to Friday, availability during EST business hours
Salary: $8 - $11 per hour
Target Start Date: ASAP
About the Client The Client is a growing psychological therapy and testing practice. We specialize in providing high-quality therapy and diagnostic testing (e.g. for first responders and police candidates). We are currently at a pivotal growth phase and are looking for a proactive, tech-savvy marketing professional to help us overcome our current financial bottleneck and scale our team of clinicians.
About the Role Our Client is seeking a high-energy Marketing Specialist (Virtual Assistant). This is not a passive task-taking role; they need a strategic thinker who understands the American healthcare landscape and can proactively drive lead generation. You will be responsible for translating the clinical expertise of the Client into a digital presence that attracts the right fit clients—specifically those seeking therapy and testing rather than medication management.
Key Responsibilities
Digital Marketing Strategy: develop and execute comprehensive marketing strategies aimed at first responder agencies and healthcare professionals.
Content Creation: craft compelling content including blog posts, newsletters, and social media updates that resonate with our target audience.
SEO Management:
optimize website content for search engines to enhance visibility for relevant keywords related to mental health services for first responders.
Social Media Engagement: manage social media platforms, creating engaging posts that drive awareness and interaction among followers.
Analytics and Reporting: analyze marketing performance metrics to assess the effectiveness of campaigns and suggest improvements.
Audience Segmentation: identify and segment target audiences to tailor messaging specifically for different groups, including agencies and individual first responders.
Networking and Outreach: develop relationships with potential referral sources, including healthcare providers and first responder agencies, to expand our reach.
Collaboration: work closely with our team to align marketing efforts with overall practice goals and client needs.
Qualifications & Skills
Experience: minimum 2+ years of marketing for American-based companies (Healthcare or Service Industry preferred).
Technical Savvy: current with modern marketing technologies and social media algorithms; ability to use AI tools to optimize workflow (but not rely on them for core creativity).
Communication: exceptional written and verbal English skills. While primarily a creative role, you must be comfortable making occasional outbound warm contacts to build referral relationships.
Mindset: a shark mentality—proactive, aggressive in pursuing visibility, and capable of working without constant micromanagement.
Education: bachelor’s degree in Marketing, Communications, or a related field is highly preferred.
Monitoring Tools: open to using monitoring tools like Hubstaff.