Role Description
CRM Lifecycle Analyst is responsible for designing, executing and optimizing lifecycle programs for different audiences, combining strategic thinking with technical and implementation skills.
The role will cover 6 LATAM markets (Mexico, Argentina, Chile, Colombia, Ecuador and Peru) and collaborate with integral teams.
It will integrate digital tools like CRM, and CMS to drive user acquisition, activation, engagement, retention, and recovery.
Main Responsibilities
Qualifications (Training, Education & Prior Experience)
Education: Bachelor's degree in business, Administration, Digital Marketing, Design or related career.
Experience: 3-5 years working directly on CRM and marketing automation with a focus on lifecycle with the use of Salesforce Marketing Cloud; experience managing multiple countries in LATAM is a plus.
Experience in UX and use of CMS content management system
Skills:
Other Commentaries
English level: Intermediate-Advanced (essential) to collaborate with global teams.
Preferred place of residence: Mexico
Availability for business travel and/or relocation: Occasional travel
Full time