Role Purpose

Serve as a liaison between the assigned brand team and other corporate resources, agencies, vendors, and the brands. Work with vendors and key internal departments in order to traffic and/or evaluate assigned projects. Manage, catalogue, and ensure availability and accessibility to all resources including photography, guidelines, research, reports, etc. Coordinate successful participation in various internal and external functions representing multibrand initiatives, including new initiatives, special events, conferences and meetings. Support the assigned brand with essential functions including invoicing, coordinating executive brand reviews and management of the brand experience space.

Key Accountabilities

- Partner with Field Marketing Managers, Directors, and cross-functional stakeholders to support customized marketing strategies and initiatives for assigned hotels, supporting successful hotel activations and long-term business objectives.
- Coordinate, manage, and deliver marketing initiatives and project activities,



working closely with Field Marketing, Commercial, Digital Marketing, Revenue Management, Operations, agencies, vendors, and other cross-functional teams.
- Support the execution and localization of above-property marketing initiatives and brand programs to optimize hotel performance and business goals.
- Coordinate the end-to-end delivery of assigned marketing initiatives, including website readiness, digital marketing activations, creative assets, and vendor deliverables.
- Monitor project milestones, operational readiness, and performance metrics; proactively identify risks, resolve issues, and support continuous process improvements.
- Partner with internal Digital Marketing teams, agencies, and vendors to coordinate paid media activations and other digital marketing initiatives.
- Review and coordinate website content, digital assets, and marketing copy to su

📌 Associate Manager, Field Marketing New Hotel Openings (Centro)
🏢 Intercontinental Hotels Group
📍 Centro