Fundada en ****,
OLIVER
es la primera y única empresa del mundo especializada en diseñar, crear y gestionar agencias y ecosistemas de marketing internos a medida con el modelo inhouse para distintas marcas. Colaboramos con más de 300 clientes en más de 40 países y seguimos sumando. Nuestro modelo único impulsa la creatividad y la eficiencia, lo que nos permite ofrecer soluciones personalizadas que impacten profundamente en las audiencias.
Como parte de
Brandtech Group
, estamos a la vanguardia en el uso de tecnología de inteligencia artificial para revolucionar la forma en que creamos y entregamos nuestro trabajo. Nuestras soluciones de
inteligencia artificial
mejoran la eficiencia, estimulan la creatividad e impulsan la toma de decisiones acertadas, lo que permite a nuestros equipos producir resultados innovadores e impactantes.
THE OPPORTUNITY
This is an opportunity to join U-Studio, OLIVER's award-winning in-house agency for Unilever b ased in Mexico City with a hybrid working arrangement. You'll be the strategic engine behind Dove's social presence, turning audience understanding, cultural signals, and platform data into briefs, frameworks, and recommendations that guide the creative team to produce stand-out work. Working across always-on content, campaign activations, creator partnerships, and reactive cultural moments, you'll ensure Dove's social output is strategically coherent and creatively ambitious.
We're looking for someone who can think at brand level and act at platform level, someone equally comfortable articulating a long-term content strategy as they are writing a sharp brief for a trending moment on TikTok. Success means social work that is rooted in real insight, aligned with Dove's brand purpose, and demonstrably effective in driving engagement, conversation, and brand affinity.
WHAT YOU'LL DO
Lead social-first strategy for Dove, developing content strategies, campaign platforms, and always-on frameworks that connect brand purpose to audience behaviour on social
Mine consumer, cultural, and category insight to identify opportunities for Dove to show up meaningfully in social conversations and cultural moments
Translate platform data, social listening, and audience research into actionable creative briefs that give the team a clear strategic springboard
Develop audience and community strategies that deepen Dove's connection with diverse audiences across markets and platforms
Partner with the creative team to shape ideas from brief through to execution, providing strategic input that sharpens and elevates the work
Collaborate with social media managers to align strategic recommendations with publishing plans, platform priorities,



and performance learnings
Inform creator and influencer strategy, identifying partnership opportunities that are authentic to Dove's brand and relevant to target audiences
Present strategic thinking and campaign recommendations to the Dove brand team with clarity, confidence, and a strong point of view
Analyze social performance data and campaign results to refine strategy over time, building a continuous learning loop between insight, creative, and outcomes
Stay ahead of social platform evolution, emerging audience behaviours , cultural trends, and competitive activity in beauty and personal care
Mentor and develop junior strategists within the studio, building strategic capability and fostering a culture of curiosity and rigour
Shape strategic processes and tools for the studio, including briefing templates, insight frameworks, and reporting approaches suited to social-speed workflows
WHAT YOU BRING
8+ years of strategy experience, with a significant focus on social-first or digital-first work for consumer brands
Deep understanding of social platforms (TikTok, Instagram, YouTube, and emerging channels), including how audiences behave, how content is discovered, and what drives engagement
A track record of developing strategies that led to effective, measurable social campaigns or content programmes
Experience in beauty, personal care, wellness, or FMCG, with a strong grasp of category dynamics, consumer motivations, and cultural context
Proven ability to turn research, data, and cultural observation into sharp, actionable briefs and strategic frameworks
Experience working with or briefing content creators and influencer partnerships as part of a social content strategy
Confidence presenting strategic recommendations to senior brand stakeholders, with the ability to simplify complexity and build conviction
Strong analytical skills, with experience using social listening tools, platform analytics, and audience research to inform strategy
A collaborative working style, with experience partnering closely with creative, production, and media teams
Experience mentoring or developing other strategists
Professional proficiency in English; additional languages are a plus
Gen AI and Agentic Thinking:
Proficiency with Gen AI tools (such as ChatGPT, Claude, Perplexity,



research assistants) to enhance insight generation, trend analysis, audience research, and strategic development
Agentic mindset: ability to deconstruct complex strategic challenges, map out the most effective approach, and execute with rigour and adaptability
Experience using AI to accelerate research, identify patterns in data, and stress-test strategic hypotheses
Understanding of AI capabilities and limitations, with strong critical evaluation of AI-generated insights and a commitment to human judgement and contextual nuance
Ability to guide teams in using AI tools responsibly and effectively within the strategic process
Qualifications:
Formal bachelor ́s Degree is a must .
Must live in Mexico City or metropolitan area.
Mid Level to advanced Professional proficiency in English, writing and speaking is required .
Experience working with digital campaigns and in creative agencies.
NICE TO HAVE
Experience working on Dove or Unilever brands
Multi-market or global brand strategy experience, with an understanding of adapting social strategy across regions and audiences
Experience in a social-specialist, in-house, or embedded agency environment
Familiarity with social commerce, community management strategy, or earned media approaches
Experience with brand purpose, inclusion, or social impact strategy
Knowledge of the evolving regulatory and ethical landscape in beauty marketing
#OLATAM #REQID*****
Nuestros valores dan forma a todo lo que hacemos:
Ser
ambiciosos
para tener éxito
Ser
imaginativos
para superar los límites de lo posible
Ser
inspiradores
para hacer un trabajo innovador
Estar
siempre aprendiendo y escuchando
para comprender
Estar
enfocado en los resultados
para superar las expectativas
Ser
activamente pro-inclusivos y antirracistas
en nuestra comunidad, clientes y creaciones
OLIVER, parte del Grupo Brandtech, es un empleador que ofrece igualdad de oportunidades y está comprometido con la creación de un ambiente de trabajo inclusivo donde se aliente a todos los empleados a alcanzar su máximo potencial, se valoren y respeten las diferencias individuales. Todos los candidatos serán considerados para el empleo sin importar su raza, etnia, religión, género, orientación sexual, identidad de género, edad, neurodivergencia, discapacidad o cualquier otra característica protegida por las leyes locales.
En OLIVER hemos establecido objetivos ambientales ambiciosos en torno a la sostenibilidad, con objetivos de reducción de emisiones basados en la ciencia. Colectivamente, trabajamos para lograr nuestra misión, incorporando la sostenibilidad e

📌 Senior Marketing Strategist (Xico)
🏢 OLIVER Agency - Mexico
📍 Xico