Digital Marketing Manager Reports To Senior Director of Digital Strategy Location Quertaro andor Monterrey Mexico Environment Hybrid 3 days on site 2 days at home Work Schedule This position is full time and hybrid Monday through Friday 800 AM to 500 PM with an hour break but flexibility is available based on coverage Who We Are Recognized by Gartner in their Modern 4PL Market Guide Redwood Logistics is at the forefront of industry innovation Our cutting edge supply chain technology pairs with the expertise of our brilliant minds to empower logistics execution across North America and Mexico Leveraging a comprehensive range of services data centric network solutions and a seamlessly integrated platform we have established our prominence as a key player in the mid market segment within the freight tech industry Whether youre just starting your career or are an established professional looking for your next opportunity Redwood inspires innovation across teams to provide transformative solutions for our customers Purpose of Your Work The Digital Marketing Manager will lead the digital marketing efforts related to our company website paid advertising and social media strategies How You Make a Difference Every Day Own the development execution and optimization of Redwoods email marketing programs including campaign emails newsletters nurture programs automated workflows and other lifecycle communications Build test and optimize landing pages in HubSpot to support campaigns events content offers lead generation programs and other marketing initiatives Manage Redwoods corporate website including creating and updating pages publishing content maintaining site functionality and ensuring a consistent and high quality user experience Partner with demand generation and content teams to translate campaign strategies into effective digital experiences across email landing pages forms and the website Develop and maintain email and landing page templates that support brand consistency scalability and marketing best practices Manage website forms calls to action conversion paths and related digital assets to improve lead capture and conversion Monitor and optimize email performance including deliverability open rates click through rates engagement and conversions Analyze website and landing page performance identifying opportunities to improve traffic engagement conversion rates and user experience Support website SEO initiatives including on page optimization metadata internal linking content structure and other technical or content related improvements Perform ongoing website quality assurance troubleshooting issues and coordinating with internal teams or external partners when more advanced development support is required Conduct AB testing across emails landing pages calls to action and other digital experiences to continuously improve performance Ensure digital marketing assets follow Redwoods brand standards and provide a consistent experience across channels Maintain organized processes and documentation for website updates email campaigns landing pages templates and digital marketing initiatives Stay current on evolving best practices related to HubSpot email marketing conversion optimization website management SEO and digital customer experience Youve Got This 5 years of experience in digital marketing with hands on responsibility for email marketing landing page development and website management Strong experience with HubSpot Marketing Hub and CMS Hub including email creation workflows forms landing pages website pages lists and reporting Demonstrated experience developing and optimizing email marketing and nurture programs Experience building and managing landing pages with a strong understanding of conversion rate optimization and user experience Experience managing a corporate website or CMS including page creation content updates quality assurance and ongoing optimization Working knowledge of HTML and CSS with the ability to troubleshoot and make basic front end website or email updates Understanding of SEO best practices including on page SEO metadata internal linking and website content optimization Strong analytical skills with the ability to evaluate email landing page and website performance and translate data into actionable improvements Excellent project management and organizational skills with the ability to manage multiple campaigns and website initiatives simultaneously Strong attention to detail particularly related to email quality assurance website publishing links forms tracking and brand consistency Ability to collaborate effectively with demand generation content creative marketing operations sales and other cross functional teams Creative curious and comfortable testing new approaches to improve digital marketing performance Bachelors degree in Marketing Digital Marketing Communications or a related field What We Offer Access to experts and resources for your Learning & Development journey Opportunity for internal mobility Employee referral bonus program Employee Resource Groups ERGs Annual fundraising and volunteer events to give back to communities Life Insurance policy for you starting 30 days after employment Personal Health Insurance coverage for you Major Medical 30 days Aguinaldo Christmas bonus or prorated percentage your first year Vacation time starting at 12 days Additional days will increase per Mexican Law Premium Vacation 50 vacation days Prima vacacional You will also receive benefits like Saving Plan Fondo de Ahorro and Food Coupons Vales De Despensa 6 or the Maximum amount by Mexican Law You will be provided a Cell Phone Allowance of 800 pesos per month minus applicable taxes Redwood is an equal opportunity employer Employment decisions at the Company are based on individual merit qualifications abilities and the Companys needs and resourcesThe Company does not discriminate in recruiting hiring compensation promotions discipline termination or any other aspect of employment on the basis of an individuals presente or perceived race color creed religion sex including pregnancy childbirth and related medical conditions sexual orientation gender identity national origin ancestry citizenship status age disability marital status military service or status genetic information arrest and conviction record credit history or any other basis protected by applicable law

📌 Digital Marketing Manager (México)
🏢 Redwood Logistics
📍 México