About the opportunity

Our client is strengthening its presence in Mexico and is looking for a hands-on B2B Marketing Manager who can combine industry visibility, localized content and lead generation. Working closely with the local sales team and international stakeholders, this position will help turn marketing activities into measurable commercial opportunities and support the company’s continued growth in the Mexican market.

Key responsibilities

- Develop and execute the Mexico marketing plan in alignment with business development and sales priorities.
- Plan and manage the company’s participation in major industry exhibitions and conferences, including Intersolar, RE+ and The Green Expo.
- Manage the company’s local social media channels, including LinkedIn, Facebook and Instagram, as well as relevant website content.
- Create and localize Spanish-language brochures, case studies, presentations, product materials and other sales-enablement content.
- Design lead-generation activities, capture and qualify marketing leads, and ensure effective handover and follow-up with the sales team.
- Build and maintain relationships with relevant industry associations and business organizations, including ASOLMEX and CANACINTRA.
- Support the sales team in organizing customer visits, technical seminars, project showcases and stakeholder meetings.
- Plan integrated online and offline campaigns to strengthen brand awareness and generate market engagement.
- Coordinate agencies, suppliers, designers, event partners and internal teams to deliver campaigns on time and within budget.
- Track campaign performance, event outcomes, lead quality,



channel engagement and marketing ROI, and recommend improvements.

Candidate profile

- Relevant experience in B2B marketing, communications or demand generation.
- Experience in solar energy, renewable energy, power, infrastructure or industrial solutions is strongly preferred.
- Demonstrated experience managing exhibitions, industry events, conferences or customer-facing activities.
- Strong Spanish copywriting and content-development skills, with the ability to turn technical information into clear and commercially relevant materials.
- Hands-on experience with social media management, website content, digital campaigns and lead-generation programs.
- Good understanding of how marketing supports a project-based B2B sales cycle.
- Strong project-management skills and the ability to coordinate multiple internal and external stakeholders.
- Fluent Spanish and working proficiency in English.
- Based in Mexico City and available for occasional travel related to events, customers and other business activities.
- Bachelor’s degree in marketing, communications, business or a related field is preferred.

What success looks like

- A consistent and professional local brand presence across events, digital channels and customer materials.
- Well-executed exhibitions and technical events that support priority commercial goals.
- A growing flow of trackable and relevant leads with clear sales follow-up.
- Stronger relationships across Mexico’s renewable-energy ecosystem and relevant industry associations.

We welcome you to apply through LinkedIn. The recruitment process is being managed by Kay’s TalentLab on behalf of our client.

📌 Marketing Specialist - Chinese Solar Company (México)
🏢 Kay's TalentLab
📍 México