We are looking for a highly experienced Senior Meta Ads Performance Specialist to manage, optimize, and scale Facebook and Instagram advertising campaigns.

The idóneo candidate is a performance-driven marketer with a proven track record of managing high-budget Meta Ads campaigns, improving ROAS, reducing CPA, and generating profitable growth for eCommerce brands or lead generation businesses.

You will play a key role in developing paid social strategies, analyzing campaign performance, and scaling successful advertising campaigns across multiple markets.

Responsibilities

- Develop and execute Meta Ads strategies focused on growth and profitability.
- Build, launch, and optimize Facebook and Instagram advertising campaigns.
- Manage and scale campaigns while maintaining strong ROAS and CPA targets.
- Create audience strategies including prospecting, retargeting, and lookalike audiences.
- Analyze campaign data and identify optimization opportunities.
- Conduct creative testing and A/B testing to improve performance.
- Optimize campaign structure, bidding strategies, and budget allocation.
- Implement and troubleshoot Meta Pixel and Conversions API (CAPI).
- Monitor key performance metrics and provide actionable reports.

Requirements
- 3+ years of hands-on Meta Ads / Facebook Ads experience.




- Proven experience managing large-scale advertising campaigns.
- Experience managing $50k+ monthly ad spend is highly preferred.
- Strong knowledge of Meta Ads Manager and Facebook advertising ecosystem.

- Advanced understanding of

- Meta Pixel

- Conversions API (CAPI)

- Audience targeting

- Retargeting strategies

- Creative testing

- Campaign scaling

- ROAS and CPA optimization
- Experience with eCommerce, lead generation, or customer acquisition campaigns.
- Strong analytical skills and ability to make data-driven decisions.

Preferred Qualifications
- Experience working with digital marketing agencies.
- Experience managing multiple client accounts.
- Knowledge of GA4, Google Tag Manager, and attribution tracking.
- Experience scaling campaigns across international markets.

To Apply

Please provide

- Years of Meta Ads experience.
- Largest monthly advertising budget you have managed.
- Industries and brands you have worked with.
- Examples of successful Facebook/Instagram campaigns.
- Key results achieved (ROAS, CPA improvement, revenue growth, conversion improvements).

Sueldo: $35,000.00 - $55,000.00 al mes Lugar de trabajo: Empleo remoto

📌 Senior Meta Ads Performance Specialist | Facebook & Instagram Advertising Expert (México)
🏢 Sandro
📍 México