About The Company DiDi General Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

About The Team/role More Than a Journey

We are DiDi, the world's biggest mobility technology platform. With over nine years in the market, we are the leader in app-based services for smart transportation, food delivery, and payment services. Making life better and easier for people every day, through cutting-edge technology and outstanding customer service for more than our 550 million users worldwide.

With more than 60 million daily trips, data-driven thinking is part of our DNA. We harness the power of technology and are committed to smart transportation innovations by leveraging our AI capabilities that helps build a safer, more inclusive, and sustainable mobile ecosystem for the cities of the future.

For us, having the most exceptional talent is crucial to deliver the best experience to our customers and partners. When you join Didi, you become part of an open, inclusive, and diverse community of over 12,000 employees worldwide. All with a common goal, to become the leading Mobility platform on the planet.

As marketers at one of the most iconic brands in the technology space, we play a major role in building long-lasting relationships with our customers. Here, creativity and inspired storytelling combined with powerful data-based marketing and hyper-personalized content create a genuine human connection with our customers that is unique in the industry. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small restaurants to new customers to uncovering insights that inspire the future of travel.





About The Role We are looking for a creative and innovative marketer with strong expertise in 360° marketing campaigns and a deep understanding of media. The ideal candidate combines a user-centric mindset with insight into locally relevant trends, ensuring impactful, results-driven outcomes.

They thrive in fast-paced, dynamic environments, work well independently, and are comfortable navigating ambiguity to uncover market opportunities that align with our strategic goals.

This role reports to the Spanish-speaking LATAM Food Marketing Manager.

In this role, you'll be... What will you be doing?

- Translate high-level strategy and positioning into actionable, locally tailored deliverables such as integrated marketing campaigns, communication frameworks, and value propositions.
- Connect the brand vision with the business ambition to build impactful campaigns.
- Stay informed about market trends and top-performing brand campaigns that establish local benchmarks.Uncover locally unique and culturally relevant marketing opportunities, aligned with business priorities and fueled by insights from user research to enhance engagement.
- Develop and execute Marketing campaigns providing input into key messaging and creative briefs.
- Use internal and external data to find relevant insights that transform into effective marketing plans and SoMe actions and content.
- Use data-driven thinking approach for decision making.
- Collaborate with cross-functional teams to develop go-to-market plans and have a great stakeholder management.

We're eager to be in touch because you have... What does a successful candidate look like?

- Have +1 years of experience implementig result-oriented integrated regional marketing campaigns, research/insights, brand strategy, equity positioning, channel & comms planning, and campaign measurement & reporting.
- Proven local media knowledge.
- Proven experience launching and optimizing integrated marketing Brand 360 campaigns. Full understanding of integrated planning, able to drive a full funnel approach
- Business Acumen: fully understand the role of marketing communication on driving sales and revenue growth. Proven experience on launching sales activation campaigns with uplift on key business metrics
- Critical Thinking: skillfully analyze problems using brand models or tools, generate a structured approach to solve problems.




- Able to solve issues within the functional area supported by data and consumer insights
- Creative: able to generate innovative approaches to address problems
- Consumer centric: User value creation analysis; definition of sources of growth based on user and desk research.
- Bias for action: with a relentless focus on results
- Passion for high performance: A track record of being an energetic & optimistic team member with a collaborative spirit and the ability to influence and unify cross-functional teams, peers, and leaders
- Fluent in English and Spanish is mandatory

You'll love working at DiDi because... We create user value We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.

We are data-driven

We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

Win-win Collaboration

Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.

We believe in integrity

Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.

Growth

We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

Diversity and Inclusion

Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams At DiDi, we believe that our differences are our biggest source of strength. That’s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

📌 Food Marketing Analyst (Ciudad de México)
🏢 Didi
📍 Ciudad de México