We aspire to achieve a balanced of global, regional and local brands, with scale, that have the strongest potential to help us grow our consumer base, increase frequency and drive system margin accretion. We are thought leaders who are constantly innovating. We're looking for a talented Director to lead brand strategies for some of the most iconic brands in the industry.
**Position Overview**:
Water Senior Director will be in charge of leading the hydration strategy for the Latam Region that allows the business to capture value in the most profitable segments.
**Function Related Activities/Key Responsibilities**:
- Leads the strategic brand development, initiatives and programs designed to broaden the appeal of our brands to the consumer in order to drive growth and revenue for both our innovation and profit streams.
- Leads development of annual and multi-year brand growth strategies and business plans for a global and/or local brand in order to deliver against overall brand vision and business objectives
- Partners with internal (e.g. R&D;, Supply Chain, Commercial, Zones) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs, deliver against brand strategies and drive System value/business objectives
- Drives commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives via clear direction/guidance and effective resource allocation decisions
- Provides direct reports with leadership, clear direction/prioritization, and coaching to achieve work objectives, improve performance and skills, and develop career paths
- Role works closely with the integral category lead for their brand to bring integral visions/strategies to life




- Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, licensed or specialty merchandise, etc.) to direct their work activities in order to generate concepts for effective execution
- Role frequently leads communications with both internal (e.g. global brand, Commercial, Supply Chain & Technical, Zone customer/franchise teams) as well as external (e.g. bottler, customer, agency, supplier) partners
- Interactions include sharing relevant information on brand business plans, influencing others to take action in support, and negotiating components of said plans in order to enable desired outcomes
- Role interacts frequently (daily) with constituents (internal and external) that may not have completely aligned interests/ objectives
**Functional Skills**:
- Strategic Thinking
- Brand management
- Network mindset (global,local,different functions, bottlers)
- Team management and coaching.
- English is required; Spanish or Portuguese required;
**What We Can Do For You**
- **Purpose Driven**: Purpose-driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products**.**:
- **Global Connections**:Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.
- **Community of Belonging**:We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.
**Skills**:
Leadership; Portfolio Management; Brand Positioning; Social Media Strategies; Brand Strategy; Problem Solving; Consumer Segmentation; Competitive Assessments; Brand Management; Brand Architecture; Marketing Strategies; Channel Management; SWOT Analysis

📌 Senior Director, Brand Water - Laou (México)
🏢 Coca Cola
📍 México