Marketing Data Scientist | Mexico, Chicago We are seeking a highly analytical and data-driven Marketing Data Scientist to support the development, optimization, and enhancement of advanced marketing analytics and ROI measurement platforms. This role focuses on leveraging statistical modeling, machine learning techniques, and data science methodologies to evaluate marketing performance, optimize advertising investments, and generate actionable business insights. This position offers the opportunity to contribute directly to production-grade machine learning applications while collaborating with experienced domain experts in marketing science, analytics, and data engineering.

Key Responsibilities

Marketing Analytics & Performance Measurement

- Develop, maintain, and enhance marketing effectiveness and ROI measurement models.

- Analyze marketing, advertising, and sales performance data to identify growth opportunities and optimization strategies.





- Measure channel performance across digital and traditional marketing initiatives.

- Evaluate advertising effectiveness and campaign performance using advanced analytical techniques.

- Generate actionable recommendations to improve marketing investments and business outcomes.

Statistical Modeling & Data Science

- Build and deploy statistical models using Bayesian and linear modeling techniques.

- Develop predictive and explanatory models to understand marketing contribution and revenue impact.

- Perform time series analysis to evaluate trends, seasonality, and forecasting opportunities.

- Identify key business drivers influencing customer acquisition, engagement, and conversion performance.

- Support continuous model validation, enhancement, and optimization activities.

Business Collaboration & Insights

- Partner with business stakeholders to understand analytical requirements and

📌 Marketing Data Scientist (Calvillo)
🏢 DigitalXNode
📍 Calvillo