**Primary Location**:
Primary location will be México.
**What You’ll Do for Us**
- Front-Line Marketing Director will:
- ** Drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans **(objectives, DME investments, success metrics and activity calendars, including Innovation projects and Integrated Marketing Experience Campaigns) in partnership with Customer and Commercial Leadership and Operations Leadership.
- Provide strategic and executional / Operations unit specific input on **Market-level portfolio strategy, brand plans **(activities, calendars, execution of allocated DME) and **local innovation opportunities**
- ** Lead regional market development** to ensuring the right implementation of projects
- Provide market input for the **development of market-level Innovation projects**
- **Provide input to localization** and **real-time amplification of **Integrated Marketing Experience Campaigns within the Operations units
- ** Execute local media buying **that cannot be bought at Company level (through Marketing procurement, in coordination with Integrated Marketing Experience)
- ** Manage brand activation** at the local level, including POS activations and promos and experiential marketing and events (leveraging Marketing assets), in coordination with **with bottlers**
- Support the System in **Customer & Shopper marketing** agenda**, maintaining **strong relationships with key customers**




- Front-Line Marketing Director will carry out duties through her/his team (including situational coaching and talent development) and individually; and interacting regularly with Company Marketing Lead and broader OU marketing team.
**Qualifications and Requirements**
- Significant Marketing and leadership experience (14+ years), including leading teams
- Direct experience with marketing activation
- Business and commercial acumen, including financial expertise
- Preferred experience working with The Coca-Cola Company external partners (bottlers and customers)
- Experience working with marketing in large Operational Units preferred
- Experience working in cross-functional and cross-geographical teams is preferred
**What We Can Do For You**
- ** Challenging Work - **our unique general system offers constant opportunities to develop world-class skills and a truly international career.
- ** Iconic Brand**:Work on the most recognized brand in the world and be part of developing the brands next chapter.
- ** Exposure to World Class Leaders**:Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights**.**
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

📌 Senior Director Portfolio Activation - Mexico North (Ciudad de México)
🏢 Coca Cola
📍 Ciudad de México