**ELECTRIFICATION Marketing Specialist**:
**At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.**:
**This position reports to**:
Marketing & Sales Manager
**Your role and responsibilities**:
In this role, you will have the opportunity to drive and implement marketing activities for the assigned market segments in line with the agreed strategy. Each day, you will conduct market analyses using available marketing tools for existing and potential products, systems, and/or services for assigned markets. You will also showcase your expertise by creating end-user acceptance and specification offerings tailored to the target segments while ensuring a high level of customer satisfaction and continuously monitoring segment performance. The work model for the role is: #L-Hybrid This role is contributing to the ELECTRIFICATION team and stakeholders. You will be mainly accountable for:
- Collecting data and providing sound market and competitor intelligence analyses related to global markets and trends. - Tracking and providing management with general market research and analysis results, informing them of identified existing gaps or new growth opportunities. - Monitoring market trends and accordingly recommending improvements in the marketing strategy and planning to meet changing market and competitive landscapes. - Providing appropriate market information to support long
- to mid-term decision-making on the marketing strategy.
**Qualifications for the role**:
- Bachelor's degree in Electrification, Mechanical or Electromechanical Engineer.
- Experience in connectivity products in Low and Medium Voltage
- Experience with CFE and LAPEM
- +3 years experience in ELECTRICAL Market
**Benefits**:
- Retirement plan
- Life insurance
- Accident insurance
- Paid and Unpaid leave opportunities
- Wellbeing program
**More about us**: