Overview:
This position reports to: Fernando Horcasitas
Site: Las Fuentes
Level: staff IV
Recruiter: Zulema Rivera
THE ROLE:
HOW YOU WOULD CONTRIBUTE:
- Develop engaging, on-brand copy for multiple social media assets, ensuring consistency in tone and messaging across platforms.
- Create compelling communication materials for Distributors, Preferred Members, and Consumers, including newsletters, promotional content, and product-related messaging.
- Collaborate with designers, video editors, proofers, and project managers to develop cohesive and visually appealing creative assets while ensuring industry best practices are implemented.
- Adapt messaging for different audiences, platforms, and formats while maintaining brand guidelines and strategic objectives.
- Stay informed on industry trends and audience preferences to continually refine copy effectiveness.
- Ensure all copy is clear, engaging, and aligned with the Herbalife brand voice and philosophy.
- Develop a strong understanding of the Herbalife Brand as it relates to all relevant audiences.
Job Qualifications:
SKILLS AND BACKGROUND REQUIRED TO BE SUCCESSFUL:




- Bilingual English-Spanish (must)
- Minimum 3 years of experience in copywriting, content creation, or a related field, preferably within
an in-house creative team or agency setting.
- Proven track record of developing engaging content for social media, internal communications,
and marketing materials.
- Strong understanding of brand voice, tone, and messaging strategies across different audiences
and platforms.
- Experience collaborating with designers, marketers, and cross-functional teams to create cohesive and impactful content.
- Familiarity with publishing content for social media platforms (e.g., Meta, Instagram, TikTok) and using social media management tools such as Sprinklr, Hootsuite, or Sprout Social.
- Excellent grammar and proofreading capabilities with extreme detail-oriented skills
- Proficiency with the MS Office suite, including Word, Outlook, and PowerPoint
Education
- Bachelor degree (BA or BS) in Marketing, Communication, Advertising or a related field.

📌 Copywriter (San Pedro Tlaquepaque)
🏢 Herbalife
📍 San Pedro Tlaquepaque