**Responsibilities**:
- Translate data into consumer or customer behavioral insights to drive targeting and segmentation strategies, and communicate clearly and effectively to business partners and senior leaders all findings
- Ensures analytics drive appropriate marketing investment decisions and marketing plan activities
- Analyzes performance of marketing programs and business initiatives
- Ensures analysis drives appropriate marketing investment decisions and marketing plan activities
- Forecasting includes creation of key indicator curves and indices
- Work closely with internal and external business partners in building, implementing, tracking and improving decision strategies
- Makes and implements recommendations through the use of data analysis and segmentation methodologies
- Integrates key profitability drivers and measures of success make pricing offer recommendations and performs adhoc analytical requests
- Manages staff. Evaluates subordinates' performance and makes decisions regarding staffing, pay increases, promotions, terminations, etc.
**Qualifications**:
- 6-10 years of experience




- Experience as an Operations Research Analyst, Analytics Manager, Strategic Business Analyst or related position performing quantitative analytics supporting financial services
**Education**:
- Bachelors/University degree, Master’s degree preferred
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Heavy focus con storytelling, and both team and stakeholder management
**Inglés avanzado**
Conocimientos en la suite de adobe (Analytics, target, audience, etc) deseable
Manejo de Jira, Confluence
Conocimiento en metodología agile**Job Family Group**:
Decision Management
- **Job Family**:
Business Analysis
- **Time Type**:
Full time
- **Most Relevant Skills**
Please see the requirements listed above.
- **Other Relevant Skills**
For complementary skills, please see above and/or contact the recruiter.-
- View Citi’s _EEO Policy Statement_ and the _Know Your Rights_ poster._

📌 Banamex / Business Pm Sr. ManagerCiudad de Mexico (Ciudad de México)
🏢 Citi
📍 Ciudad de México