**Objective**:
**Digitize Sales**: Develop and enhance E-commerce within Mexico
**Performance-Driven Strategy**: Transform offline sales into an E-commerce strategy, identifying new business opportunities.
**Customer-Centric Experience**: Create a seamless, enjoyable, and personalized digital shopping experience.
**Collaboration & Leadership**: Foster cross-departmental collaboration to integrate E-commerce into the overall business strategy.
**Data-Driven Insights**: Leverage analytics to understand customer behavior and drive sales and customer satisfaction.
**Key Responsibilities**:
- **Strategic E-commerce Development**: Create and implement a comprehensive business plan to drive sales growth among existing and new customers, establishing clear goals and KPIs aligned with overall business objectives.
- **Customer Journey Optimization**: Design and enhance the online shopping experience for first-time (online) buyers, ensuring a seamless and engaging customer journey.
- **Performance Marketing and Acquisition**: Develop and execute a data-driven digital marketing strategy to attract qualified traffic, regularly updating content and optimizing product listings for improved SEO visibility.
- **Data Analysis and Conversion Improvement**: Utilize tools like Google Analytics and Hotjar to analyze user behavior, conduct A/B testing,



and make informed decisions that enhance conversion rates.
- **Retention and Engagement Strategies**: Convert offline customers to online platforms and develop personalized communication strategies across digital channels, collaborating with influencers to broaden brand reach.
- **Sales and Customer Service Training and Support**: Equip sales and customer service teams with the skills to effectively introduce digital order systems and manage inquiries and resolve issues, ensuring high levels of customer satisfaction.
- **Local Stakeholder Engagement**:Actively update and collaborate with local stakeholders to enhance E-commerce performance, leveraging cross-departmental insights to improve customer engagement and operational efficiency.
- **Global Community Engagement**: Share best practices within the general E-commerce community, while staying informed on emerging trends and technologies.
**Position Profile**:
- **Education**: Bachelor’s or Master’s in Economics, business, marketing or communication
- **Experience**: 5+ years in E-commerce and/or digital marketing.
- **Languages**: Fluent in Spanish and English
- **Technical Skills**: Proficient in Power BI, Google Analytics, CRM systems, CMS systems, Hotjar, Excelperience

📌 Digital Business Development Manager (Ciudad de México)
🏢 Puratos
📍 Ciudad de México