About Us
SharkNinja is a general product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world.
Powered by two trusted, global brands, Shark and Ninja
, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in.
Manager, DTC
Overview
At SharkNinja, we're building a best-in-class Direct-to-Consumer business that puts the consumer at the center and moves at speed. We're looking for a commercially driven
Manager, DTC Category Management
to own and grow a product category as a business, with full accountability for commercial performance, profitability, and demand planning.
This role is responsible for
assortment
strategy, pricing, forecasting, inventory health, and category profitability across the full commercial lifecycle
. You will operate as an end-to-end business owner, partnering closely with Product, Supply Chain, Marketing, and Finance to define commercial strategies, make data-driven decisions, and deliver sustainable growth.
Key Responsibilities
Own Category Performance
Own and deliver revenue, margin, and inventory targets for your assigned DTC category.
Manage the category as a business with accountability for
P&L; performance
and commercial outcomes.
Identify risks and opportunities early and take decisive action to improve category performance.
Lead regular business reviews focused on commercial performance, profitability, and growth opportunities.
Assortment Strategy & Category Planning
Define and evolve a role-based assortment strategy (traffic drivers, margin drivers, innovation, and exit strategy).
Evaluate SKU productivity and make recommendations on portfolio optimization, new launches, and discontinuations.
Partner cross-functionally to shape category plans grounded in market demand, competitive dynamics, and commercial opportunity.
Drive category growth through assortment expansion, portfolio optimization, and strategic product decisions.
Forecasting & Inventory Ownership
Own demand forecasting for the category, using sales trends, promotional plans, inventory data, and commercial judgment.
Partner with Supply Chain and Planning teams to ensure inventory availability,



optimize stock levels, and mitigate inventory risk.
Balance growth with inventory health by managing forecast accuracy, weeks of supply, inventory turns, and stock risk.
Build forecasting assumptions and adjust demand plans proactively based on business performance.
Pricing & Promotional Strategy
Develop and execute
pricing strategies
aligned with revenue, margin, and competitive positioning objectives.
Lead promotional planning and evaluate promotional effectiveness through profitability and ROI analysis.
Make commercial trade-off decisions between revenue growth, margin performance, and inventory objectives.
Continuously optimize pricing and promotional strategies based on business results and market conditions.
Commercial Planning & Cross-Functional Leadership
Partner with Marketing, Product, Finance, and Supply Chain teams to develop annual and seasonal commercial plans.
Align category priorities across functions to ensure successful product launches, promotional execution, and inventory readiness.
Influence stakeholders through data-driven recommendations and strong commercial reasoning.
Support long-term category planning through scenario analysis, budgeting, and demand planning.
Data-Driven Commercial Decision Making
Translate business data into clear commercial actions and strategic decisions.
Leverage insights across
sales, margin, inventory, pricing performance, forecast accuracy, and category profitability
to drive business outcomes.
Build and communicate a strong point of view on category performance and commercial priorities.
Use analytical rigor to identify growth opportunities, optimize profitability, and improve operational performance.
What Good Looks Like
Operates as the
General Manager of a category
, not just a functional owner.
Demonstrates strong commercial and financial acumen.
Makes fast, clear decisions with imperfect information.
Balances revenue, margin, inventory, and demand planning priorities effectively.
Takes ownership of business results and acts proactively to improve performance.
Communicates with clarity, conviction, and a focus on outcomes.
Qualifications
5–8+ years of experience in
Category Management, Buying, Commercial Planning, Trade Marketing, Revenue Management, or Omnichannel Retail
.
Proven experience owning or directly influencing
category P&L;, pricing strategy, promotional planning, and demand forecasting
.
Strong commercial and financial acumen, including
margin management, inventory planning, and profitability analysis
.




Experience building or owning forecasts and making demand planning decisions.
Highly analytical with the ability to translate data into actionable commercial insights.
Experience operating in retail, consumer products, FMCG, or omnichannel commercial environments.
Preferred Experience
Direct ownership of a
category P&L;
and commercial decision-making.
Experience in
pricing, promotional strategy, forecasting, and inventory planning.
Experience managing categories in
eCommerce environments (1P or 3P)
such as retailer.com, marketplaces, or omnichannel retail businesses.
Background in
consumer products, FMCG, hard goods, or retail category management
.
Experience managing categories across
omnichannel or direct-to-consumer environments
.
Our Culture
At SharkNinja, we don't just raise the bar—we push past it every single day.
Our Outrageously Extraordinary mindset
drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.
We empower your personal and professional growth
with high impact Learning Programs featuring bold voices redefining what's possible.
When you join, you're not just part of a company—you're part of an outrageously extraordinary community.
To gether, we won't just launch products—
we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
For candidates based in
all regions
, please refer to this Candidate Privacy Notice .
For candidates based in
China
, please refer to this Candidate Privacy Notice .
For candidates based in
Vietnam
, please refer to this Candidate Privacy Notice .
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at ******

📌 Manager, Dtc (Xico)
🏢 SharkNinja
📍 Xico