THIS IS A HYBRID POSITION IN MONTERREY Ventes has teamed up with a leading hospitality partner and is currently looking for an experienced Paid Search Specialist to join their growing digital marketing team. This role will be a key supporting member of the digital team and will be individually responsible for developing and executing cost-per-click (CPC) media strategies, managing media budgets, and collaborating cross-functionally to optimize campaign performance and achieve business objectives aligned with individual hotels' goals .
Qualifications - 5+ years of digital marketing experience required, preferably within the hotel or hospitality industry - 3+ years of hands-on experience executing paid search media on platforms such as Google Ads and Meta Ads - Excellent written and verbal communication skills in English - Strong understanding of CPC campaign structures and optimization tactics - Proven ability to identify and execute optimization opportunities to improve campaign performance - Ability to deliver insightful campaign performance analysis,
both written and verbal - Experience managing a large portfolio of campaigns - Strong collaboration skills and ability to work effectively in a team environment - Strong analytical and problem-solving skills - Solid understanding of Google Analytics - Working knowledge of Google Tag Manager Key Responsibilities - Implement paid media strategies, manage media budgets, and collaborate cross-functionally to optimize campaign performance and achieve business objectives - Leverage Google Ads and Meta Ads to manage large-scale digital marketing campaigns and analyze trends to provide actionable insights to stakeholders - Continuously identify and execute campaign optimization opportunities to drive performance and efficiency - Apply a data-driven approach to CPC campaign optimization and budget allocation - Collaborate with a talented team of digital marketing, data, and technology professionals - Partner with internal and external stakeholders to ensure key milestones and deadlines are met - Identify and communicate digital and paid media trends impacting the travel and hospitality industry