Overview:
**CAREERS TO SMILE ABOUT**
At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
**Responsibilities**:
**The Opportunity**
The Americas Media Category Director leads the strategy, governance, and commercial performance of all media procurement activities across the entire Americas region — including the U.S., Canada, Mexico, Central America, and South America. As the region’s two largest and most complex media markets, the U.S. and Mexico represent a disproportionate share of responsibility and strategic focus for this role.
This leader is accountable for developing enterprise-aligned media sourcing strategies, elevating agency performance, optimizing investment transparency, driving innovation, and navigating the varied regulatory, cultural, and media-ecosystem realities across these markets.
This role is based in Mexico City and requires extensive cross-regional leadership and partnership with Marketing, Integral Media, Insights, Finance, Legal, and local business units.
**Your Impact**
Strategic Leadership Across the Americas




- Build and execute a unified media procurement strategy across the U.S., Canada, Mexico, Central America, and South America, with a strong emphasis on U.S. and Mexico market dynamics.
- Integrate regional differences in regulation, agency ecosystems, media consumption patterns, and economic conditions into strategic decision-making.
- Drive transformation across media buying, including digital acceleration, performance transparency, data/tech partnerships, and advanced measurement frameworks.
Enterprise Collaboration & Influence
- Influence senior leaders across Global Media, Brand Marketing, Regional GMs, Finance, and Legal, ensuring media investment decisions reflect commercial priorities and market realities.
- Serve as the Procurement lead for major agency partnerships and holding-company relationships across the Americas.
- Represent the enterprise at industry events, media forums, and agency governance meetings across multiple countries.
Governance, Compliance & Agency/Media Partner Management
- Lead high-impact negotiations with media agencies, publishers, retail media networks, data partners, and TV networks.
- Oversee governance and commercial frameworks for traditional and digital media buying, including TV upfronts, scatter negotiations, and local broadcaster contracts.
- Ensure compliance with diverse regulatory environments, including U.S. data privacy laws and local market broadcast and media regulations.
Talent & Organizational Leadership




- Lead an Americas-wide team of media procurement professionals positioned across the region.
- Build regional bench strength and succession planning with a focus on bilingual talent and cross-market expertise.
- Foster a culture of operational excellence, curiosity, innovation, and performance accountability.
Accountability & Regional Results
- Manage significant regional media investment to deliver year-over-year productivity, ROI improvement, and transparency.
- Partner with Finance and Global Media to report savings, ROI, and value-creation metrics across all markets.
- Continuously evaluate and redesign media operating models to ensure best-in-class execution in the U.S. and Mexico while scaling across the broader Americas.
Innovation, Digital Transformation & Analytics
- Accelerate adoption of advanced media analytics, automation, programmatic transparency, and technology-enabled buying models in all markets.
- Promote test-and-learn pilots and regional innovation tied to consumer behavior, digital maturity, and media landscape evolution.
- Bring forward supplier-driven innovations reflecting both U.S. leadership and Mexico-specific opportunities.
Qualifications:
**Who Are We Looking For?**
- Bachelor’s degree required; MBA or advanced degree preferred.
- 12+ years of Media, Marketing Procurement, or Media Agency leadership experience, with significant U.S. market experience REQUIRED.
- Proven experience managing multi-market remits across the Americas (U.S., Mexico, and at least one other region such as Canada or South America).
- Strong commercial and negotiation experience with media agencies, publishers, retail media networks, and ad-tech/data partners.
- Direct, hands-on negotiation experie

📌 Procurement Director - Americas Media (Miguel Hidalgo)
🏢 PEPSICO
📍 Miguel Hidalgo