**Social Media & Video Content Specialist**
**Location**: Tepatitlán or Querétaro **Type**: Full Time
**Role Overview**
BTS is seeking a Social Media & Video Content Specialist who can build our online authority, trust, and visibility through a video-first, professional storytelling approach. This is a strategic role: not about chasing trends, but about crafting a coherent narrative, amplifying our expertise, and improving our credibility across social platforms and professional networks.
You will own BTS’ social media presence end-to-end, including strategy, content creation, SEO reporting, performance tracking, and posting. You’ll also develop video content that highlights BTS’ expertise, culture, and thought leadership, helping reduce the sales cycle by fostering trust and authority.
**Key Responsibilities**
**1. Social Media Strategy & Planning**
- Develop and execute a comprehensive social media strategy aligned with BTS’ business goals.
- Translate BTS’ technical expertise (engineering, QA, AI, UX) into clear, engaging content pillars.
- Plan and maintain monthly content calendars, ensuring narrative consistency.
- Monitor social media performance with regular SEO and engagement reports, adjusting strategy as needed.
- Identify opportunities to increase online visibility (e.g., creating profiles on DesignRush, Clutch, and other industry platforms).
**2. Video Creation & Editing**
- Produce and edit high-quality video content for professional audiences:
- Talking-head videos with BTS employees
- Case study highlights
- Behind-the-scenes and culture videos
- Educational or insight-driven clips
- Convert long-form content (interviews, talks, workshops) into compelling short-form social videos.
- Ensure videos maintain credibility, clarity, and a polished professional tone.
**3. Social Media Management & Content Execution**
- Craft strong captions that balance technical accuracy, clarity, and warmth.
- Schedule and manage posts across LinkedIn (primary),



X, Facebook, and other relevant channels.
- Maintain consistent tone, style, and messaging across all content.
- Manage light community engagement where needed.
**4. Collaboration & Cross-Functional Work**
- Work closely with Marketing, and collaborate occasionally with engineers, QA, and UX teams to source content and insights.
- Support CEO LinkedIn profile content and thought leadership.
**5. Performance Monitoring & Iteration**
- Track metrics including engagement, reach, and qualitative feedback.
- Analyze SEO and social performance to inform content adjustments.
- Iteratively improve content to maximize visibility, credibility, and lead conversion potential.
**What We’re Looking For**
**Must-Haves**
- Strong experience creating video content for B2B or professional audiences
- Excellent short
- and mid-form video making/editing skills
- Ability to make complex or technical topics accessible and engaging
- Strong storytelling instincts
- High attention to detail and quality
- Comfortable interviewing people and guiding them on camera
- Interest in tech, software, engineering, or consulting topics
- Fluent in written and spoken English
**Nice-to-Haves**
- Experience in tech, software, engineering, or consulting environments
- Familiarity with LinkedIn as a primary growth channel
- Basic understanding of branding and positioning
- Motion graphics or light animation skills
**What This Role Is Not**
- Not a meme account manager
- Not influencer-style content
- Not a trend-chasing, TikTok-only role
This is a credibility-building, brand-defining position focused on establishing BTS as a trusted authority and shortening the sales cycle through professional, consistent, and strategic social content.
Pay: $300,000.00 - $400,000.00 per year
Ability to commute/relocate:
- Querétaro, Qro.: Reliably commute or planning to relocate before starting work (preferred)
**Language**:
- Advanced English (preferred)
Work Location: Hybrid remote in Querétaro, Qro.

📌 Social Media & Video Content Specialist (Santiago de Querétaro)
🏢 Blue Trail Software
📍 Santiago de Querétaro