08 ago
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Mappa
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Nuevo León
Company designs, builds, and operates AI-powered products and workflows for technology and social impact ventures, primarily for U.S.-based clients.
We work on projects that combine meaningful human needs, strong teams, and business viability.We already have strategy, positioning, and a growing pipeline from our network.
What we need now is a repeatable top-of-funnel engine that generates qualified leads independent of founder activity — this role owns that.We operate with AI at the core.
The right person uses AI to compress the cycle from idea to published asset from weeks to days and actively introduces new tools to accelerate workflows.The RoleYou own the top of the funnel: generating qualified leads through experiments, content, and campaigns — and iterating based on results.You'll work closely with leadership for direction, but you own execution: writing posts, building landing pages, launching campaigns, testing ICPs, and optimizing what works.
This is a hands‐on role — you produce, decide, and iterate.Strong performance leads to growth into Marketing Lead or Growth Lead.What You OwnQualified lead generation.
You are measured on the volume and quality of leads entering our pipeline.
Every activity serves this outcome.
If something isn't working, you propose changes rather than repeating it.Experiment velocity.
You run continuous experiments across messaging, channels, offers, and ICP segments.
The goal is to test quickly and learn what works, not to deliver polished campaigns on a quarterly cadence.ICP audience growth.
You grow Telos's presence in the communities where our ICPs live (LinkedIn, Ruby events, founder networks, industry groups) and turn that presence into conversations.Nurture and follow‐up.
You build and operate the email and follow‐up systems that keep leads warm between touchpoints so no opportunity goes cold.Content that drives the pipeline.
You produce content (social posts, blog posts, one‐pagers, email campaigns)
designed to generate conversations, not just visibility.AI‐driven workflow leverage.
You use AI tools (Claude, ChatGPT, Midjourney, image and video generation tools, research agents, automation platforms) as a core part of how you produce work.
You scope and introduce new AI tools as they emerge, evaluate them against our workflows, and adopt the ones that compress cycle time or raise quality.
You are expected to operate at a pace that would be impossible without AI leverage.What You'll DoWeb PublishingDeploy and maintain landing pages, service pages, and content pages (Webflow now, Bridgetown/static site generators as we transition)Stand up new pages the same day copy is finalizedOwn navigation, CTAs, formatting, and mobile responsivenessContent ProductionProduce LinkedIn posts, blog posts, email copy, and one‐pagers from source material: transcripts, Loom recordings, internal documents, conversation notesUse AI tools to accelerate drafting, research, and iteration cyclesWrite in a practitioner voice that resonates with technical leaders without sounding like a marketing departmentMaintain a weekly publishing rhythm.
Content sits in draft for days, not weeksEmail and CampaignsExecute email campaigns: build lists, format cleanly, QA before send, track performanceRun small‐scale experiments: LinkedIn ads, landing page tests, webinar promotion, outbound collateralReport results in plain terms.
What went out, who engaged, what we learned, what changes nextVisual and Brand ExecutionProduce on‐brand social graphics, email layouts,
and one‐pagers using our existing design system and AI‐assisted design toolsCatch formatting and brand inconsistencies before they reach the marketAI Tooling and Workflow DesignContinuously scope and evaluate new AI tools that could accelerate your workIntroduce tools that earn their place and retire tools that don'tBuild reusable prompts, templates, and automations that compound your output over timeCoordination and Decision‐MakingSync directly with engineering, design, and business development without routing through leadershipMake marketing calls (targeting, sequencing, channel, messaging) and bring them as decisions with rationale, not open questionsArrive at weekly meetings with published work, experiment results, and proposed next testsHow You'll Be MeasuredQualified leads generated per week and monthExperiment velocity: number and quality of tests runSpeed to publish: time from idea or input to live assetConversion rate from initial touchpoint to discovery callPipeline contribution: leads that progress into active sales conversationsHow You're MeasuredQualified leads generatedSpeed to publishConversion to discovery callsSuccess = predictable, scalable lead generation independent of founders.Requirements2–4 years in growth, demand gen, or content rolesDaily hands‐on AI usage (ChatGPT, Claude, etc.)Proven ability to ship (pages, campaigns, content)Strong writing and editingHigh ownership, independence, and attention to detailNice to HavePaid acquisition (LinkedIn ads)Basic HTML/CSSExperience with AI workflows/automationExperience marketing technical productsBackground in startups, agencies, or B2BBased in Mexico City or MonterreyWhat We OfferCompetitive compensation + performance bonus20 days PTOFlexible hours + hybrid modelExposure to U.S. clients and real product challengesMentorship and growthBudget for learning and AI toolsStrong culture focused on ownership and long‐term growth#J-*****-Ljbffr
📌 Growth Marketer (Nuevo León)
🏢 Mappa
📍 Nuevo León