**Senior Lifecycle & Marketing Automation Lead**:
**Team**: Growth / Marketing
**Type**: Full-Time, Remote (Americas Time Zones Preferred)
**Reports To**: Director of Marketing
**Transform the customer journey with automation and data.
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If you thrive at the intersection of strategy, systems, and growth, this role is built for you.
What You'll Do
- Develop and launch full-funnel lifecycle journeys using HubSpot or HighLevel
- Implement and manage workflow automation using Zapier or Make, integrating with CRMs, analytics tools, and data warehouses
- Create lead scoring, revenue alerts, and behavior-based triggers to optimize conversions
- Run funnel and cohort analyses in Google Sheets or BigQuery; report insights to leadership
- Align cross-functionally on campaign timing, attribution logic, and conversion goals
- Vet and implement new tools, especially in AI and predictive analytics, to optimize performance




- Coach junior team members on automation best practices
What You Bring
- 3+ years of experience in lifecycle marketing or marketing automation roles (SaaS or tech-enabled services preferred)
- Advanced knowledge of HubSpot or HighLevel (including workflows, custom objects, and reporting)
- Expertise in Zapier or Make (complex logic, error handling, webhooks)
- Strong analytics skills—pivot tables, SQL basics, and funnel math
- A proven ability to improve lifecycle KPIs like open/click rates, CVR, and retention
- Experience managing at least one direct report or pod
First 90 Days
- Audit current automations and present a roadmap focused on improving lead-to-close performance
- Replace all manual campaign tasks with scalable automations
- Create a live dashboard to track lifecycle metrics for leadership

📌 Senior Lifecycle & Marketing Automation Lead (Xico)
🏢 Growth Troops
📍 Xico