**Senior Marketing Automation & Content Lead**:
**Team**: Growth / Marketing | **Reports to**: Director of Marketing | **Type**: Full-time, remote (Americas time zones preferred)
**Why this role exists**
Own a lifecycle engine end-to-end—from strategy to execution—so every prospect and customer gets the right message at the right moment.
You'll architect sophisticated, data-driven campaigns, level-up this modern health care company's tech stack, and mentor a small but mighty team of operators
What you'll do
- ** Build AND ship.
** Roll up your sleeves in HubSpot or HighLevel to launch complex workflows, nurture tracks, and revenue alerts.
- ** Scale content ops.
** Own a 90-day editorial calendar and delegate production of copy, graphics (Canva/Figma), and short-form video (CapCut/Adobe).
- ** Automate everything possible.
** Design multi-step Zapier/Make scenarios that sync HubSpot, Salesforce, GA-4, and data warehouses.
- ** Dig into the numbers.
** Pull and clean data in Sheets/BigQuery, run cohort and funnel analyses, then present insights and next steps to leadership.
- ** Lead & mentor.
** Coach two junior marketers (South-America-based) on best practices and hold weekly workflow reviews.
- ** Partner cross-functionally.
** Align with Product, Sales, and RevOps on campaign timing, lead scoring, and attribution logic.
- ** Pilot new tech.
** Vet AI tools for copy, design, and predictive send-time to keep us ahead of the curve.
**Must-have experience**
- 3+ years in lifecycle or marketing-automation roles,



ideally at a SaaS or tech-enabled services company.
- Deep fluency with HubSpot (or HighLevel) — building workflows, custom objects, and reporting.
- Advanced Zapier/Make skills (webhooks, branching, error handling).
- Portfolio showing you've overseen or produced social/video/visual assets that drove measurable results.
- Strong analytical chops: SQL basics, pivot tables, funnel math, and A/B test design.
- Excellent written English; conversational Spanish or Portuguese is a plus.
- Experience managing or mentoring at least one direct report or agency pod.
Nice to have
- Prior success at an agency juggling multiple brands or client accounts.
- Hands-on with AI content or predictive-modeling tools (ChatGPT, Gemini, Midjourney, Jasper, Mutiny, etc.).
- Familiarity with talent-tech or recruitment marketing.
First-90-day outcomes
- Audit current lifecycle assets and present a road-map that closes the biggest revenue gaps.
- Reduce manual list pulls and CSV uploads to zero through new automations.
- Stand up a live Looker/Sheets dashboard the exec team can use to track funnel health daily.
- Deliver a skills-development plan for your junior teammates and run the first monthly up-skilling session.
Perks & culture
- Fully remote, async-friendly workflow; core overlap 3 hrs with US Pacific.
- Budget for conferences, courses, and AI credits—use what you need to stay cutting-edge.
- Direct, measurable impact on growth; your experiments shape next quarter's revenue.
- Small-team speed: fewer meetings, more autonomy, faster shipping.

📌 Senior Marketing Automation & Content Lead (Xico)
🏢 Growth Troops
📍 Xico