**Company Description**
Since ****, Shiji has evolved from being the premier network system supplier in China to becoming a multi-national technology company providing software solutions and services for enterprise companies in the hospitality, food services, retail, and entertainment industries.
With 70+ offices worldwide and 4,000+ employees, and Shiji Americas launching in ****, we are growing by leaps and bounds.
Come join us and be a part of a dynamic integral organization where together, we can revolutionize the hospitality software market!
**Job Description** Job Summary**:
Success in this role requires creativity, technical expertise, and an analytical mindset to deliver impactful campaigns that resonate with target audiences and produce measurable results in a fast-paced environment.
**What You'll Do**:
- Design and execute targeted inbound and outbound B2B lead generation campaigns to attract and convert qualified leads in the Mexico and U.S markets, ensuring alignment with organizational objectives.
- Plan and implement ABM campaigns, collaborating with the sales team to drive engagement and alignment with sales objectives.
- Design and optimize digital marketing assets, including landing pages, to enhance user experience, boost engagement, and maximize lead conversions.
- Manage SEO/SEM efforts, including Pay-Per-Click (PPC) campaigns (e.g., Google Ads, Bing Ads), to enhance website traffic and improve search engine visibility.
- Track and analyze marketing metrics to provide actionable insights, improve campaign performance, and refine strategies.
- Utilize marketing automation tools and Customer Relationship Management (CRM) systems to streamline ABM campaigns, nurture leads, and improve efficiency.
- Create and maintain customer journey maps to enhance user engagement, retention, and satisfaction.
- Conduct competitor and market research to identify differentiation opportunities and innovative marketing approaches.
- Plan and support events such as webinars, conferences, and trade shows,



ensuring seamless execution and strategic promotional and logístical support.
- Assist with press and media relations by drafting press releases, preparing interview materials, and collaborating with PR agencies to strengthen brand visibility.
- Collaborate with cross-functional teams to ensure marketing efforts align with business goals and brand standards.
**Qualifications** Minimum Qualifications (knowledge, skills, and abilities)**:
- Minimum three (3) years of work experience in B2B marketing or digital marketing, with a proven track record of developing and managing successful lead generation and marketing campaigns tailored to engage B2B customers.
- Ability to work in the office onsite 2-3 times per week.
- Bilingual in English and Spanish, with strong written and verbal communication skills and the ability to produce professional content and deliver effective communication in both languages.
- Strong analytical skills with the demonstrated ability to track and interpret marketing metrics and key performance indicators (KPIs) to optimize campaign strategies.
- Comprehensive knowledge of SEO principles, ABM and SEM strategies, and PPC campaigns.
- Strong organizational skills, with a demonstrated ability to manage multiple projects simultaneously and meet deadlines under pressure.
- Exceptional teamwork and collaboration skills, paired with a customer-centric mindset and business acumen.
- Possession of a valid passport and willingness to travel within the Americas region, with travel requirements of up to 20%;
**Preferred Qualifications/Nice to Have**:
- Bachelor's degree in Marketing, Mass Communications, Advertising, or a related field.
- Experience in B2B technology companies within the hotel and hospitality industry.
- Familiarity with event planning and promotion for webinars, conferences, or trade shows.
- Knowledge of customer journey mapping and analyzing touchpoints.
- Experience with graphic design tools such as Photoshop, InDesign, or Figma.
- Familiarity with Zoho tools, including CRM, Analytics, and Campaigns.

📌 Digital Marketing Specialist (Xico)
🏢 Shiji Group
📍 Xico