Performance Marketer (Part-Time | Paid Search Focus) Your Role: We're looking for a sharp, data-driven
Performance Marketer
to join our in-house team at The General Talent Co.
This is a
part‑time, internal role
focused primarily on
Paid Search (Google Ads) , while also supporting broader paid media efforts across Meta, Linked In, and emerging platforms.
Your mission: scale our candidate acquisition engine by running
full‑funnel campaigns
that convert top‑tier marketers into applicants.
Responsibilities:
Plan, manage, and optimize performance marketing campaigns with a
strong focus on Google Ads (Paid Search) , while supporting Meta and Linked In channels
Own
keyword strategy, bidding, and search intent optimization
to drive high‑quality candidate acquisition
Test and experiment with new platforms such as X (Twitter), Reddit, and Tik Tok to expand acquisition reach
Own the
full lifecycle of paid campaigns : targeting, creative briefing, testing, optimization, and reporting
Work closely with our creative and content teams to develop and iterate on high‑performing ad assets
Monitor
KPIs like CPL, CPA, and ROAS
to guide strategic decisions
Develop insights from campaign data and translate them into actionable improvements
Stay up to date with platform changes, ad formats,



algorithm shifts, and best practices
Continuously
A/B test
headlines, creative, landing pages, and calls‑to‑action to improve conversion
Build and manage
performance dashboards
to communicate metrics with the leadership team
Requirements:
3–6 years of hands‑on experience running Google Ads (Paid Search)
campaigns, with additional experience in Meta and/or Linked In.
Strong understanding of
keyword research, match types, bidding strategies, and search intent.
Proven track record of
optimizing campaigns across the funnel , improving conversion and lowering CPL.
Strong analytical mindset and experience working with tools like
Google Analytics, Looker Studio, or Mixpanel.
Comfortable
managing and scaling paid budgets
across multiple platforms.
Experience collaborating with creatives to shape
high‑converting ad assets.
Familiarity with new or niche ad channels like Reddit Ads, X Ads (Twitter), or Tik Tok Ads.
Highly autonomous, organized, and comfortable in a remote‑first environment.
Bonus: Background in
talent acquisition, recruitment marketing, or marketing to marketers.
Bonus: Experience in
lead generation or B2 B performance marketing.

📌 Performance marketer (part-time | paid search focus) (Nezahualcóyotl)
🏢 The Global Talent
📍 Nezahualcóyotl