Established in 2004,
OLIVER
is the world’s first and only specialist in designing, building, and running bespoke in‑house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of
The Brandtech Group
, we’re at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our
AI solutions
enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.
THE ROLE You’ll be the strategic engine behind Dove’s social presence, turning audience understanding, cultural signals, and platform data into briefs, frameworks, and recommendations that guide the creative team to produce stand‑out work. Working across always‑on content, campaign activations, creator partnerships, and reactive cultural moments, you’ll ensure Dove’s social output is strategically coherent and creatively ambitious.
We’re looking for someone who can think at brand level and act at platform level, someone equally comfortable articulating a long‑term content strategy as they are writing a sharp brief for a trending moment on Tik Tok. Success means social work that is rooted in real insight, aligned with Dove’s brand purpose, and demonstrably effective in driving engagement, conversation, and brand affinity.
WHAT YOU’LL DO
Lead social‑first strategy for Dove, developing content strategies, campaign platforms, and always‑on frameworks that connect brand purpose to audience behaviour on social
Mine consumer, cultural, and category insight to identify opportunities for Dove to show up meaningfully in social conversations and cultural moments
Translate platform data, social listening, and audience research into actionable creative briefs that give the team a clear strategic springboard
Develop audience and community strategies that deepen Dove’s connection with diverse audiences across markets and platforms
Partner with the creative team to shape ideas from brief through to execution, providing strategic input that sharpens and elevates the work
Collaborate with social media managers to align strategic recommendations with publishing plans, platform priorities, and performance learnings
Inform creator and influencer strategy,



identifying partnership opportunities that are authentic to Dove’s brand and relevant to target audiences
Present strategic thinking and campaign recommendations to the Dove brand team with clarity, confidence, and a strong point of view
Analyse social performance data and campaign results to refine strategy over time, building a continuous learning loop between insight, creative, and outcomes
Stay ahead of social platform evolution, emerging audience behaviours, cultural trends, and competitive activity in beauty and personal care
Mentor and develop junior strategists within the studio, building strategic capability and fostering a culture of curiosity and rigour
Shape strategic processes and tools for the studio, including briefing templates, insight frameworks, and reporting approaches suited to social‑speed workflows
WHAT YOU BRING
8+ years of strategy experience, with a significant focus on social‑first or digital‑first work for consumer brands
Deep understanding of social platforms (Tik Tok, Instagram, You Tube, and emerging channels), including how audiences behave, how content is discovered, and what drives engagement
A track record of developing strategies that led to effective, measurable social campaigns or content programmes
Experience in beauty, personal care, wellness, or FMCG, with a strong grasp of category dynamics, consumer motivations, and cultural context
Proven ability to turn research, data, and cultural observation into sharp, actionable briefs and strategic frameworks
Experience working with or briefing content creators and influencer partnerships as part of a social content strategy
Confidence presenting strategic recommendations to senior brand stakeholders, with the ability to simplify complexity and build conviction
Strong analytical skills, with experience using social listening tools, platform analytics, and audience research to inform strategy
A collaborative working style, with experience partnering closely with creative, production, and media teams
Experience mentoring or developing other strategists




Professional proficiency in English; additional languages are a plus
Gen AI and Agentic Thinking:
Proficiency with Gen AI tools (such as Chat GPT, Claude, Perplexity, research assistants) to enhance insight generation, trend analysis, audience research, and strategic development
Agentic mindset: ability to deconstruct complex strategic challenges, map out the most effective approach, and execute with rigour and adaptability
Experience using AI to accelerate research, identify patterns in data, and stress‑test strategic hypotheses
Understanding of AI capabilities and limitations, with strong critical evaluation of AI‑generated insights and a commitment to human judgement and contextual nuance
Ability to guide teams in using AI tools responsibly and effectively within the strategic process
Qualifications:
Formal Degree is required
Professional English level spoken and writing.
Live in Mexico City or Metropolitan area
NICE TO HAVE
Experience working on Dove or Unilever brands
Multi‑market or general brand strategy experience, with an understanding of adapting social strategy across regions and audiences
Experience in a social‑specialist, in‑house, or embedded agency environment
Familiarity with social commerce, community management strategy, or earned media approaches
Experience with brand purpose, inclusion, or social impact strategy
Knowledge of the evolving regulatory and ethical landscape in beauty marketing.
Our values shape everything we do:
Be
Imaginative
to push the boundaries of what’s possible
Be
always learningand listening
to understand
Be
actively pro‑inclusive and anti‑racist
across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science‑based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

📌 Senior social strategist (Ciudad de México)
🏢 OLIVER Latin America
📍 Ciudad de México