What does a Sr Brand Manager do? Sr Brand Managers understand the fundamental drivers of brands, business, consumers, customers, partners, and competitors. They lead the development and local adaptation of brand strategy, protecting brand integrity across all marketing initiatives and communications. In this role you will lead the Agaves portfolio in Mexico (Patrón Core and Premium, Cazadores and Ilegal), connecting consumer insight, brand building and commercial execution to deliver sustainable growth and long‑term equity. Responsibilities
Lead the Agaves portfolio agenda in Mexico, defining priorities that balance brand building and commercial delivery. Craft consumer‑ and customer‑led strategies and programs that strengthen brand equity and drive sustainable growth across channels. Identify trends, opportunities and customer needs, building a short/medium/long‑term pipeline to meet business targets. Lead A&P; investment and IAP for the Agaves portfolio. Coordinate and implement marketing strategy, brand plans and activation programmes to deliver strategic goals with executional excellence. Lead, coach and develop the Agaves marketing team, tracking performance, creating development plans and reporting key metrics. Skills & Qualifications
10+ years of broad marketing experience in consumer goods or spirits. Relevant experience in Mexico.



Commercial acumen with the ability to translate brand strategies into tangible commercial advantage across channel, price, promotion, and activation. Proven experience building premium brands and driving execution based on consumer insights. Strong business acumen; understanding of how key functions connect to deliver long‑term results. Digitally savvy with social media expertise and ability to connect people and systems. Proven leadership within a matrix organisation, managing multiple stakeholders and demonstrating people leadership and coaching capability. Bachelor’s degree in Marketing or Business. Relevant experience in P&L; management, sell‑in and sell‑out, and team leadership. Spanish native speaker; English bilingual. Equal Employment Opportunity
Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age or any other legally protected aspect of a person’s identity. U. S. applicants have rights under Federal Employment Laws.

📌 Sr. brand manager, agaves (Buenavista)
🏢 5405 Bacardi y Compania, S.A. de
📍 Buenavista