Phifer & Company is seeking a Brand Director for Mexico City to adapt U.S. brand standards to the Mexican market and drive growth across brand, digital, and in-market activation efforts. This role partners with U.S. headquarters, franchise operators, and regional agencies to ensure cultural relevance and brand consistency.
The idóneo candidate will lead cross-functional teams, oversee all marketing channels, manage the Mexico budget, and track performance KPIs such as sales lift and ROI.