key responsibilities

marketing analytics & data quality

- own marketing data collection, validation, and reporting.
- analyze and troubleshoot marketing data discrepancies across platforms, data feeds, and reporting systems.
- conduct user acceptance testing (uat) for new martech implementations, enhancements, and vendor integrations.
- investigate data quality issues, identify root causes, and partner with engineering teams to resolve tracking and reporting gaps.
- pull, analyze, and interpret marketing performance data using adobe analytics, google analytics, and enterprise reporting platforms.
- develop actionable insights that improve campaign performance, customer engagement, and measurement accuracy.
- create documentation and testing plans to support ongoing platform enhancements.

marketing technology & integrations

- partner with product, engineering, analytics, and media teams to implement scalable marketing technology solutions.
- understand the end-to-end lifecycle of marketing data, including: data collection, identity resolution, consent management, audience creation, activation, attribution, measurement, reporting
- support integrations across platforms such as: metarouter, liveramp, branch, singular, cdps and audience activation platforms
- validate data flows, apis, event streams, and platform configurations to ensure accurate data capture and activation.

audience strategy & activation

- support audience segmentation and activation efforts across paid media, crm, personalization, and customer engagement channels.
- understand audience creation methodologies, identity resolution, and customer matching strategies.
- validate audience eligibility, activation logic, and downstream platform delivery.
- collaborate with media and crm teams to ensure audience performance is measurable and optimized.




- assist in developing audience measurement and attribution frameworks.

privacy, compliance & data governance

- support compliance initiatives related to consumer privacy regulations, including: ccpa / cpra, gdpr, emerging privacy regulations
- support consent management solutions, including onetrust.
- understand consent signals, cookie governance, consumer data deletion processes, and privacy-related system configurations.
- partner with legal, privacy, security, and engineering teams to ensure marketing technologies remain compliant.

vendor & stakeholder management

- serve as a liaison between business stakeholders and technology partners.
- build and maintain strong relationships with martech vendors, implementation partners, and platform providers.
- translate business requirements into technical specifications and actionable workstreams.
- communicate complex technical concepts clearly to both technical and non-technical audiences.

required qualifications

- bachelor's degree in marketing, analytics, information systems, computer science, business, or a related field.
- 5+ years of experience in marketing technology, digital analytics, marketing analytics, marketing operations, or related disciplines.
- advanced sql proficiency required , including the ability to independently query, analyze, validate, and troubleshoot complex datasets.
- experience with cloud data platforms such as snowflake, bigquery, or databricks.
- hands-on experience with adobe analytics and/or google analytics.




- proven experience troubleshooting marketing data feeds, integrations, reporting discrepancies, and data quality issues.
- experience performing uat, implementation validation, and production readiness testing.
- strong understanding of the end-to-end martech ecosystem and customer data lifecycle.
- experience supporting audience creation, segmentation, and activation strategies.
- familiarity with attribution methodologies, identity resolution, and marketing measurement frameworks.
- working knowledge of privacy regulations and consent management practices, including ccpa/cpra, gdpr, and onetrust.
- experience managing vendor relationships and coordinating cross-functional initiatives.
- strong analytical thinking, problem-solving, and communication skills.
- ability to work independently, manage competing priorities, and thrive in a fast-paced environment.

preferred qualifications

- experience leveraging ai technologies to improve testing, troubleshooting, documentation, reporting, or process automation.
- understanding of paid media ecosystems, attribution platforms, and online/offline measurement strategies.
- experience working in agile environments and collaborating with product and engineering teams.

success profile

the idóneo candidate:

- is highly analytical and naturally curious.
- has a passion for marketing technology, data, and measurement.
- takes ownership and operates with minimal supervision.
- can quickly diagnose and resolve complex data and integration issues.
- understands both the business and technical sides of marketing technology.
- builds trusted relationships across stakeholders, vendors, and technical teams.
- thrives in ambiguity and adapts quickly to changing priorities.
- embraces emerging technologies, including ai, to improve efficiency and effectiveness.

📌 Sr specialist, marketing technology (México)
🏢 Petco
📍 México